Product-Led Growth (PLG): What It Is, Why It Works, and How to Make It Work for You
Product-led growth is used by companies like Slack, Zoom, Cal.com, and countless others. So, what is it? Instead of relying on aggressive sales teams or endless marketing campaigns, PLG puts the product front and center as the primary driver of customer acquisition, activation, and retention. The idea is simple: let your product do the talking.
Should a Free Plan Be Part of Your B2B SaaS Pricing Strategy?
The “freemium” model—offering a free plan with optional paid upgrades—seems like a no-brainer at first. It’s used by big names like Slack, Notion, Tally, and Canva. But is it really the best choice for every SaaS product?
Dogfooding: Why It’s Fundamental To Building Great Products
At ScaleMath, we work very closely with all the companies in our advisory to deliver the world’s best customer experiences. This is a big commitment and an ongoing battle, yet it remains a core part of what we do.
How We Use Atarim to Ship Great Design Work
Before we dive in, I want to start off by saying that we have worked with Atarim, but we were avid users of their product – and recommended it – long before doing anything together.