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Should You Let Customers Pause Their SaaS Subscription?
Strategy

Should You Let Customers Pause Their SaaS Subscription?

Most SaaS companies have strong opinions about cancellations. Fewer have a plan for customers who ask to pause instead. That gap creates problems. A pause feature can help reduce churn and give users a reason to return. But if you rush it, you’ll end up with broken billing and messy metrics.

Justin Arnold·