A note from our founder
I've been running ScaleMath – the business responsible for bringing products like Workover, True Operators, Rank Math, Atarim, and countless others to a screen near you – for coming up on 10 years.
One common question I get is: what's your origin story?
Sometimes, for the sake of a backstory, I wish there were some novelty or “a-ha moment” I could point to as being responsible for the inception of ScaleMath.
The reality is that there isn't.
We're building ScaleMath – the portfolio of the companies we own and operate, as well as those we advise and work with – simply out of a desperate desire for one thing: better.
Whether that means shipping something because we need it – and still need it as a part of the work we do – or helping companies we advise shape a category-leading solution to a problem they've decided to tackle with some innovations.
At ScaleMath, we operate the only team that backs the world's leading companies at every stage of growth through a combination of our advisory, services, and software.
Sidenote: On the software side, one of these companies – Workover (currently pre-launch) – now just so happens to be one that's founded entirely under our management, while others are in our advisory or group of companies in some other form.
Simply put, we're not new to this, and we're here to stay. And, above all, what we build, how we build it, and the problems we're solving are based on the work we do with some of the world's best talent in growth, product, content, and beyond.
Thank you for making your way to this page and reading about our background. You can always reach me directly at [email protected] if you have any questions.
I'd genuinely look forward to hearing from you.
Best,

Meet the core team that sets the bar & continues to raise it.
A small but mighty core team – united by our relentless focus, fast execution, and a genuine passion for craftsmanship and the quality of the work we do.


How we operate
Four principles that guide everything we do.
Operational Excellence
Maintaining the ScaleMath standard. Every deliverable, every interaction, every system, held to the same bar.
Do it first, then do it better
Only when applicable. When necessary, do not let the pursuit of excellence lead to inaction.
Trust is a battery
It charges at varying rates, but can always be drained in an instant. Operate accordingly.
Extreme Ownership
We take full responsibility for outcomes, not just tasks. We share credit for wins and ask what we could do better when things go wrong.
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