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ScaleMath

We're the team of marketers, makers, and operators backing the world's leading companies.

When others can't, we're the team brands trust to keep delivering again and again.

A note from our founder

I've been running ScaleMath – the business responsible for bringing products like Workover, True Operators, Rank Math, Atarim, and countless others to a screen near you – for coming up on 10 years.

One common question I get is: what's your origin story?

Sometimes, for the sake of a backstory, I wish there were some novelty or “a-ha moment” I could point to as being responsible for the inception of ScaleMath.

The reality is that there isn't.

We're building ScaleMath – the portfolio of the companies we own and operate, as well as those we advise and work with – simply out of a desperate desire for one thing: better.

Whether that means shipping something because we need it – and still need it as a part of the work we do – or helping companies we advise shape a category-leading solution to a problem they've decided to tackle with some innovations.

At ScaleMath, we operate the only team that backs the world's leading companies at every stage of growth through a combination of our advisory, services, and software.

Sidenote: On the software side, one of these companies – Workover (currently pre-launch) – now just so happens to be one that's founded entirely under our management, while others are in our advisory or group of companies in some other form.

Simply put, we're not new to this, and we're here to stay. And, above all, what we build, how we build it, and the problems we're solving are based on the work we do with some of the world's best talent in growth, product, content, and beyond.

Thank you for making your way to this page and reading about our background. You can always reach me directly at [email protected] if you have any questions.

I'd genuinely look forward to hearing from you.

Best,

Alex Panagis
Alex Panagis
Founder & CEO, ScaleMath

Meet the core team that sets the bar & continues to raise it.

A small but mighty core team – united by our relentless focus, fast execution, and a genuine passion for craftsmanship and the quality of the work we do.

Alex Panagis
Alex Panagis
Founder & CEO
Justin Arnold
Justin Arnold
Head of Content
Naman Singhal
Naman Singhal
Technical Content Specialist
Stefan Boettcher
Stefan Boettcher
Paid Search & Social
Jeroen Riemens
Jeroen Riemens
Product Advisor
Dahunsi Olajoyegbe
Dahunsi Olajoyegbe
WordPress Developer

How we operate

Four principles that guide everything we do.

01

Operational Excellence

Maintaining the ScaleMath standard. Every deliverable, every interaction, every system, held to the same bar.

02

Do it first, then do it better

Only when applicable. When necessary, do not let the pursuit of excellence lead to inaction.

03

Trust is a battery

It charges at varying rates, but can always be drained in an instant. Operate accordingly.

04

Extreme Ownership

We take full responsibility for outcomes, not just tasks. We share credit for wins and ask what we could do better when things go wrong.

Here's the latest from our blog

Learn from industry leaders, not followers.

View all posts →
ScaleMath 2025 Year in Review
News

ScaleMath 2025 Year in Review

Welcome to ScaleMath’s 2025 year in review. First of all – Happy New Year. Here’s to 2026! 🥂🎉🎆 I hope all of you have had an incredible winter break (or Christmas 🎄 break if you celebrate) & a wonderful New Year’s Eve with family and friends.

Alex Panagis·
Should You Let Customers Pause Their SaaS Subscription?
Strategy

Should You Let Customers Pause Their SaaS Subscription?

Most SaaS companies have strong opinions about cancellations. Fewer have a plan for customers who ask to pause instead. That gap creates problems. A pause feature can help reduce churn and give users a reason to return. But if you rush it, you’ll end up with broken billing and messy metrics.

Justin Arnold·
AI Playbook: How to Use AI for Content & Copy (Responsibly)
Growth

AI Playbook: How to Use AI for Content & Copy (Responsibly)

AI tools are everywhere. And depending on who you ask, they’re either ushering in a new golden age of productivity – or quietly killing off originality. (Perhaps both opinions could be right?) The truth is less dramatic, but more important: most AI-generated content is painfully average.

Alex Panagis·
Content Operations: Where to Start & How To Achieve Better ROI
Growth

Content Operations: Where to Start & How To Achieve Better ROI

You know that feeling when you can’t find the Google Doc with the latest product messaging? Or when three people are working on different versions of the same blog post? Or maybe when your CEO asks why last quarter’s content didn’t drive more leads? The solution? Take a step back to assess your content operations.

Justin Arnold·
How to Identify Your Competitors (Direct & Indirect)
Growth

How to Identify Your Competitors (Direct & Indirect)

“Just focus on your product and customers. Ignore the competition.” This advice sounds reassuring and fits neatly into a Tweet. It spares you from the discomfort of thinking about competitors. But here’s the truth: ignoring your competition is one of the fastest ways to lose.

Alex Panagis·

Let's take your product from nice to have to an absolute must-have.

ScaleMath
  • Full stack, senior team: you get us, not just one person that's good at one thing.
  • Your strategic partner: we're here to serve you. Get our input on strategy, product, customer experience, UX, and more.
  • We've helped renowned companies like:
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