AI Playbook: How to Use AI for Content & Copy (Responsibly)
AI tools are everywhere. And depending on who you ask, they’re either ushering in a new golden age of productivity – or quietly killing off originality. (Perhaps both opinions could be right?) The truth is less dramatic, but more important: most AI-generated content is painfully average.
Content Operations: Where to Start & How To Achieve Better ROI
You know that feeling when you can’t find the Google Doc with the latest product messaging? Or when three people are working on different versions of the same blog post? Or maybe when your CEO asks why last quarter’s content didn’t drive more leads? The solution? Take a step back to assess your content operations.
How to Identify Your Competitors (Direct & Indirect)
“Just focus on your product and customers. Ignore the competition.” This advice sounds reassuring and fits neatly into a Tweet. It spares you from the discomfort of thinking about competitors. But here’s the truth: ignoring your competition is one of the fastest ways to lose.
What Is an H1 Tag? Why It Matters & Best Practices for SEO
H1 tags remain foundational on-page SEO elements that experienced practitioners know can significantly impact search performance. This guide examines H1 implementation best practices based on measurable client results, addressing common technical issues such as the single H1 rule, proper keyword placement, and the critical relationship between H1s and title tags.
Does ChatGPT Give the Same Answers to Everyone?
Ever asked ChatGPT the same question twice and got different answers? You’re not alone. This isn’t a glitch or error – it’s a feature built into how these AI systems work. But this raises important questions for businesses and users who rely on these tools daily.
Parity Pricing for SaaS Startups – Everything You Need to Know
How much should you charge for your product? Too high, and you scare customers away. Too low, and you’re leaving money on the table. But what if you simply match the market? Enter parity pricing – a strategy where companies set their prices to match competitors or adjust based on regional purchasing power.
How to Track LLM (AI) Referral Traffic in Google Analytics
AI-powered search is changing how people find and interact with websites. Millions of users now rely on ChatGPT, Perplexity, Gemini, and other LLMs to search for information, compare products, and make purchasing decisions – bypassing traditional search engines such as Google. We’re seeing anywhere from 0.
What is a Good Monthly Churn Rate? Industry Benchmarks
Your churn rate is the heartbeat of your subscription business – ignore it, and you might find yourself flatlining before you scale. For SaaS companies, churn isn’t just a number. It’s a reflection of your product’s value, your ability to retain customers, and, ultimately, your long-term viability.
What Is A Good Waitlist Conversion Rate? (And How to Run A Waitlist)
Waitlists. They’re either a growth lever – or a black hole where leads go to die. Done right, a waitlist builds anticipation, creates a sense of exclusivity, and primes people to convert the moment they’re given access. Done wrong?
The 6 SEO Audit Tools Trusted from Startup to Enterprise
If you’re like most people, the concept of an “audit” makes you cringe. But if you’re an SEO professional – or the self-appointed person responsible for a website – you also know it’s an essential part of working with sites, especially as they grow to hundreds, if not thousands, followed by tens of thousands of pages.
How to Write Great Blog Post Introductions (and why most are bad)
The headline sells clicks, but an introduction sells the read. And we see so many good writers making the same old mistakes. I clearly remember the early days of optimizing content for Google over twenty years ago (yes, I really have been part of this industry for that long!).
To Hyphenate Or Not? Here’s When & How
What do the WordPress default editor, a 15th-century printing press, and correct punctuation all have in common? The answer is – the hyphen. First used in 1455 by Johannes Gutenberg of Mainz, Germany, when creating his movable-type printing press (after whom the WordPress Gutenberg editor is named), the humble hyphen seems innocuous.
Competitor Comparison Landing Pages (Rank & Convert)
SaaS companies often take two approaches to competitor comparison landing pages: When software companies don’t create comparison landing pages, they’re at the mercy of their competitors, dictating the narrative for prospects. And suppose you do have a competitor comparison page that fails to draw a true (yet fair) comparison.
Is AI A Good Starting Point? Generative AI – The Easy Way Out
Staring at a blank page is tough. You know you need to start, but don’t know where to start. Whether you’re writing high-touch copy for your homepage or content for a blog post, the staring quickly turns into guilty procrastination. Well, I have great news for you. There’s a new, shiny solution.
How to Create a SaaS Content Strategy To (Actually) Get Users
Typically, SaaS content strategies are centered around top-of-the-funnel topics that (at best) generate marketing-qualified leads. And that’s assuming the topics chosen are relevant. This is common among both in-house content folks and service operators in the industry – even though the latter should, in our view, primarily exist to create content that generates quantifiable results.
Does self-reported attribution work? Here’s what you need to know.
Attribution in marketing is an endless chase. Of the dozens of companies I’ve had the pleasure of working with 1:1 – and others I’ve met along the way – every single one has struggled with attributing specific growth initiatives to the results that they’re getting.
How To Make The Most of Your SaaS Integration Pages
So, you run a software company that integrates with other software products, and want to make the most of those integrations? 😄 In other words: Welcome to the right place to build & grow your SaaS. 🤝 So, let’s get to it… Setting The Right Expectations For Your Integrations: You Are Not Another Zapier.
301 vs. 302 Redirects for SEO: the differences & when to use them?
You’ve probably heard of HTTP redirects, but do you know the difference between 301 and 302 redirects? Do you know when to use them and how they affect your SEO? If not, you’re missing out on a crucial aspect of web development and optimization.
Google Search Console “Not Found (404)” Error
Received yet another Google Search Console “Not Found (404)” error email and decided today’s the day to make sure you’re addressing these issues the right way? You’ve come to the right place. 😅 What Is a Not Found (404) Error?
Bucket Brigade in Copywriting: What Is It & How To Use It
Bucket brigades can make your content irresistible. In fact, if you know how to use it, it will not only separate you from competitors but also allow you to: …all of which will get you to rank high on Google.
Should you no index account, login, and registration pages?
In general, yes. There is not much value in indexing pages related to account management (including password reset pages). As such, we would generally apply a noindex on them for good measure.
The Role of AI in Content & SEO – Our Current View
So, AI is taking over… or is it? Well, one thing’s for sure, based on the fact that covering this topic has been highly requested – the hype is real. Disclaimer: This post contains strong opinions from our CEO (also the person writing this disclaimer, Alex Panagis, as well as other members of our team).
How Much Does Content Marketing (Actually) Cost?
There’s no short answer aside from the usual: it depends. Let’s face it – the cost of success in content marketing varies. But, as a ballpark figure, content marketing costs sit anywhere between $6,000 per month for a startup, to as high as $60,000 per month (and beyond) for an enterprise business.
Keyword Research for SEO – Our Complete Playbook
Keyword research is the foundation of producing content that drives traffic and, as a byproduct, also drives revenue. In this extensive guide, we’ll be sharing our complete playbook on keyword research for SEO. Note: This is a longer guide. I suggest working through it section by section. Operationally, How Do We Do Keyword Research?
Search Intent – What Is It and Why It Matters In SEO
Search intent is one of the most important things that you need to keep in mind when writing content. If you don’t address the reader’s search intent, not only are you wasting the reader’s time but your own as well. Your articles simply aren’t going to rank as well.
How to Validate Blog Post Topic Ideas – Our Process
At ScaleMath, we’ve used content to drive growth for more than just a handful of companies, so we’ve seen what works and what doesn’t. In this post, we’ll walk you through ways to validate blog post topic ideas.
SEO Content Strategy – How To Produce Content That Converts
Tired of investing in content that doesn’t drive revenue? You’ve come to the right place. SEO & content can be an incredible investment into what ultimately (when done right) becomes the best scalable customer acquisition channel there is.
ScaleMath’s Approach to Writing High-Quality Content
You’ve all heard that: But chances are you won’t have heard them from people who’ve run successful content marketing campaigns before (or they have but don’t want to share how they actually do any of the above). We have and – as usual – are here to get specific.
Bounce Rate – What It Is, Why It Matters & How You Can Improve It
In short, bounce rate is the percentage of visitors that land on a page without taking any further action (whether that’s not clicking through to another page, not subscribing, nor adding an item to their cart). All in all, it’s a good metric to measure user engagement with content.
Content Marketing Strategy – The Complete Guide for SaaS Companies
Content marketing has grown so popular, I might even go as far as to say that the majority of companies out there have managed to commoditize it. There’s more low-quality content, noise, and copycat content than ever.
Scalable Customer Acquisition – SEO, Ads, Sales & Virality
Customer acquisition for a product that has reached product-market fit is easy. The real problem is that most customer acquisition channels aren’t truly scalable – only 4 are.
When Does Content Marketing Make Sense?
Some of the most common questions we get asked are: I’ve been thinking about this question a lot recently, especially amid the current global pandemic (COVID-19).
The 14 Only SEO Tools You Actually Need
As you can imagine, by virtue of the industry, when you search for SEO tools on Google – you end up with articles containing a number of tools, most of which carry out the same functionality and aren’t really necessary.
Install & Setup Google Analytics The Right Way (w/Google Tag Manager)
Do you want to install Google Analytics in WordPress? Are you sick of the other guides that completely fail to mention Google Tag Manager, how to create tag containers, and don’t cover the full process from start to end?
HTTP vs. HTTPS: Why Does It Matter? Everything You Need To Know
In August of 2014, Google officially announced that websites secured with HTTPS (an SSL certificate) took precedence over websites that weren’t – i.e ones using HTTP. So I guess that means end of discussion, doesn’t it? Well, no – not really.