Tactical resources on everything you need to build better – across ops, growth, and product.

Picture this: after decades of websites desperately trying to please Google's algorithms, along comes a markdown file that promises to make your content irresistible to ChatGPT instead. It's called llms.txt, and it's causing the sort of excitement usually reserved for a new iPhone launch – except this time, the audience is developers who get genuinely…

AI tools are everywhere. And depending on who you ask, they’re either ushering in a new golden age of productivity – or quietly killing off originality. (Perhaps both opinions could be right?) The truth is less dramatic, but more important: most AI-generated content is painfully average. It's safe, derivative, and often built on foundations that…

You know that feeling when you can't find the Google Doc with the latest product messaging? Or when three people are working on different versions of the same blog post? Or maybe when your CEO asks why last quarter's content didn't drive more leads? The solution? Take a step back to assess your content operations. …

"Just focus on your product and customers. Ignore the competition." This advice sounds reassuring and fits neatly into a Tweet. It spares you from the discomfort of thinking about competitors. But here's the truth: ignoring your competition is one of the fastest ways to lose. Your Customers Are Already Comparing You They don't exist in…

H1 tags remain foundational on-page SEO elements that experienced practitioners know can significantly impact search performance. This guide examines H1 implementation best practices based on measurable client results, addressing common technical issues such as the single H1 rule, proper keyword placement, and the critical relationship between H1s and title tags. We'll cover the technical aspects…

Ever asked ChatGPT the same question twice and got different answers? You're not alone. This isn't a glitch or error – it's a feature built into how these AI systems work. But this raises important questions for businesses and users who rely on these tools daily. In this article, we'll explore whether ChatGPT gives identical…