ScaleMath Brand Guidelines

Resources for presenting the ScaleMath brand consistently and professionally.

Naming

Always write as ScaleMath — with a capital S and capital M. Never “scalemath,” “Scale Math,” or any other variation.

Logo

Comfortable against light and dark backgrounds, ScaleMath's primary brand color is a subtle desaturated blue. Monochrome wordmark usage is preferred for all references.

Colors

#1A2532

Faded Blue

Primary brand color; dark backgrounds, logo monochrome

#F4F5F8

Mercury White

Light accent; light background, logo on dark

#FFC800

Secondary / Gold

Accent color for CTAs and highlights

Typography

Headings

Redaction

Used for logo, headings, and display text. Bold weight.

Body Text

Inter

Used for all body copy, UI elements, and navigation. Variable font.

Founder Headshots

Alex Panagis — 2024

Alex Panagis — 2025