Practical conversations on building world-class software with true operators.

Hosted by Alex Panagis, True Operators goes behind the scenes with the people building world-class software companies. Every episode uncovers how they think, make decisions, and keep their teams performing at a high level.

How to Build a Calm Support Operation

In Episode 2 of the True Operators Podcast, ScaleMath’s CEO Alex Panagis talks with Antoine Minoux, founder of Fernand, about building calm support — an approach focused on clarity, craft, and systems that scale without chaos. With multiple bootstrapped exits (including ImprovMX) behind him, Antoine shares how he applies this philosophy to both product and process — and why doing less, better leads to…

Alex Panagis

October 30, 2025

Should You Run a Lifetime Deal? WP Umbrella’s Lessons

Lifetime deals can jump-start a SaaS — or saddle you with costs you can’t sustain. In this first episode of the True Operators Podcast, Alex Panagis interviews Aurelio (WP Umbrella) about their early AppSumo launch: what worked, what didn’t, and how they transitioned to simple, pay-as-you-go pricing at $1.99/site. We dig into: Who this is for: founders and operators at SaaS & product…

Alex Panagis

October 8, 2025