Tactical resources on everything you need to build better – across ops, growth, and product.

H1 tags remain foundational on-page SEO elements that experienced practitioners know can significantly impact search performance. This guide examines H1 implementation best practices based on measurable client results, addressing common technical issues such as the single H1 rule, proper keyword placement, and the critical relationship between H1s and title tags. We'll cover the technical aspects…

Ever asked ChatGPT the same question twice and got different answers? You're not alone. This isn't a glitch or error – it's a feature built into how these AI systems work. But this raises important questions for businesses and users who rely on these tools daily. In this article, we'll explore whether ChatGPT gives identical…

How much should you charge for your product? Too high, and you scare customers away. Too low, and you’re leaving money on the table. But what if you simply match the market? Enter parity pricing – a strategy where companies set their prices to match competitors or adjust based on regional purchasing power. It sounds…

AI-powered search is changing how people find and interact with websites. Millions of users now rely on ChatGPT, Perplexity, Gemini, and other LLMs to search for information, compare products, and make purchasing decisions – bypassing traditional search engines such as Google. We’re seeing anywhere from 0.5% to 3% of a company's total website traffic now…