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Tired of investing in content that doesn’t drive revenue? You’ve come to the right place. SEO & content can be an incredible investment into what ultimately (when done right) becomes the best scalable customer acquisition channel there is. But, in a competitive vertical (which is very much the case for most these days), it’s can …
You’ve all heard that: Content quality is subjective High-quality content is original Good content is content that achieves a goal But chances are you won’t have heard them from people who’ve run successful content marketing campaigns before (or they have but don’t want to share how they actually do any of the above). We have …
A number of the industry-leading companies we work with at ScaleMath build software for a technical audience. Meaning that for us to reach that audience, we continuously invest significant time & resources to master the art (and science) of writing truly great technical content. Developers are notoriously known to be difficult to sell to, but …
In short, bounce rate is the percentage of visitors that land on a page without taking any further action (whether that’s not clicking through to another page, not subscribing, nor adding an item to their cart). All in all, it’s a good metric to measure user engagement with content. But we wouldn’t be ScaleMath if …
