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ScaleMath 2024 Year in Review

Welcome to ScaleMath’s 2024 year in review.  First of all – Happy New Year, and here’s to 2025! 🥂 I hope all of you have had an incredible winter break (or Christmas 🎄 break for those who celebrate) & wonderful New Year’s Eve with family and friends.  Here’s a quick recap in case you’re here for the…

Alex Panagis

December 31, 2024

Questions To Help You Prepare Your 2025 Marketing Budget

As December kicks off, most of you will likely be preparing annual marketing budgets for the year ahead, and larger companies will also be getting ready to present those budgets to executives & board members.  It would be fair to say we know a thing or two about this. Yes, this is a tongue-in-cheek comment,…

Alex Panagis

December 7, 2024

How to Write Great Blog Post Introductions (and why most are bad)

The headline sells clicks, but an introduction sells the read. And we see so many good writers making the same old mistakes. I clearly remember the early days of optimizing content for Google over twenty years ago (yes, I really have been part of this industry for that long!). Back then many content writers felt…

Justin Arnold

October 19, 2024

To Hyphenate Or Not? Here’s When & How

What do the WordPress default editor, a 15th-century printing press, and correct punctuation all have in common? The answer is – the hyphen. First used in 1455 by Johannes Gutenberg of Mainz, Germany, when creating his movable-type printing press (after whom the WordPress Gutenberg editor is named), the humble hyphen seems innocuous. Yet, it can trip…

Justin Arnold

September 16, 2024