ScaleMath 2024 Year in Review
Welcome to ScaleMath’s 2024 year in review. First of all – Happy New Year, and here’s to 2025! 🥂 I hope all of you have had an incredible winter break (or Christmas 🎄 break for those who celebrate) & wonderful New Year’s Eve with family and friends. Here’s a quick recap in case you’re here for the…
Alex Panagis
December 31, 2024

Questions To Help You Prepare Your 2025 Marketing Budget
As December kicks off, most of you will likely be preparing annual marketing budgets for the year ahead, and larger companies will also be getting ready to present those budgets to executives & board members. It would be fair to say we know a thing or two about this. Yes, this is a tongue-in-cheek comment,…
Alex Panagis
December 7, 2024

How to Write Great Blog Post Introductions (and why most are bad)
The headline sells clicks, but an introduction sells the read. And we see so many good writers making the same old mistakes. I clearly remember the early days of optimizing content for Google over twenty years ago (yes, I really have been part of this industry for that long!). Back then many content writers felt…
Justin Arnold
October 19, 2024

To Hyphenate Or Not? Here’s When & How
What do the WordPress default editor, a 15th-century printing press, and correct punctuation all have in common? The answer is – the hyphen. First used in 1455 by Johannes Gutenberg of Mainz, Germany, when creating his movable-type printing press (after whom the WordPress Gutenberg editor is named), the humble hyphen seems innocuous. Yet, it can trip…
Justin Arnold
September 16, 2024
