Tactical resources on everything you need to build better – across ops, growth, and product.

If you’re like most people, the concept of an “audit” makes you cringe.  But if you’re an SEO professional – or the self-appointed person responsible for a website – you also know it’s an essential part of working with sites, especially as they grow to hundreds, if not thousands, followed by tens of thousands of pages. …

The headline sells clicks, but an introduction sells the read. And we see so many good writers making the same old mistakes. I clearly remember the early days of optimizing content for Google over twenty years ago (yes, I really have been part of this industry for that long!). Back then many content writers felt…

What do the WordPress default editor, a 15th-century printing press, and correct punctuation all have in common? The answer is – the hyphen. First used in 1455 by Johannes Gutenberg of Mainz, Germany, when creating his movable-type printing press (after whom the WordPress Gutenberg editor is named), the humble hyphen seems innocuous. Yet, it can trip…

SaaS companies often take two approaches to competitor comparison landing pages: When software companies don’t create comparison landing pages, they’re at the mercy of their competitors, dictating the narrative for prospects. And suppose you do have a competitor comparison page that fails to draw a true (yet fair) comparison. In that case, you can’t create the narrative…