-
·
To Hyphenate Or Not? Here’s When & How
What do the WordPress default editor, a 15th-century printing press, and correct punctuation all have in common? The answer is – the hyphen. First used in 1455 by Johannes Gutenberg of Mainz, Germany, when creating his movable-type printing press (after whom the WordPress Gutenberg editor is named), the humble hyphen seems innocuous. Yet, it can trip…
-
·
Competitor Comparison Landing Pages (Rank & Convert)
SaaS companies often take two approaches to competitor comparison landing pages: When software companies don’t create comparison landing pages, they’re at the mercy of their competitors, dictating the narrative for prospects. And suppose you do have a competitor comparison page that fails to draw a true (yet fair) comparison. In that case, you can’t create the narrative…
-
·
Is AI A Good Starting Point? Generative AI – The Easy Way Out
Staring at a blank page is tough. You know you need to start, but don’t know where to start. Whether you’re writing high-touch copy for your homepage or content for a blog post, the staring quickly turns into guilty procrastination. Well, I have great news for you. There’s a new, shiny solution. A button that can generate your…
-
·
Dogfooding: Why It’s Fundamental To Building Great Products
At ScaleMath, we work very closely with all the companies in our advisory to deliver the world’s best customer experiences. This is a big commitment and an ongoing battle, yet it remains a core part of what we do. We only work with companies that desire excellence as we do because we believe it’s the…
