How To Hire and Manage An Agency (The Right Way) 

One of the most common questions I get from founders is, “do you have a contractor or agency for X?” followed by, “because our current one is terrible…”.  There’s very little information and advice available on how to select and manage vendors properly. At ScaleMath, it’s safe to say we’ve seen both ends of the …

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Keyword Research for SEO – Our Complete Playbook

Keyword research is the foundation of producing content that drives traffic and, as a byproduct, also drives revenue.  In this extensive guide, we’ll be sharing our complete playbook on keyword research for SEO.  Note: This is a longer guide. I suggest working through it section by section.  Operationally, How Do We Do Keyword Research?  The …

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Search Intent – What Is It and Why It Matters In SEO

Search intent is one of the most important things that you need to keep in mind when writing content. If you don’t address the reader’s search intent, not only are you wasting the reader’s time but your own as well.  Your articles simply aren’t going to rank as well. Google pays close attention to search …

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How to Validate Blog Post Topic Ideas – Our Process

At ScaleMath, we’ve used content to drive growth for more than just a handful of companies, so we’ve seen what works and what doesn’t. In this post, we’ll walk you through ways to validate blog post topic ideas. Whether you’re sporadically getting potential topics from upper management looking for ways to qualify (and disqualify) topics, …

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