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Dogfooding: Why It’s Fundamental To Building Great Products
At ScaleMath, we work very closely with all the companies in our advisory to deliver the world’s best customer experiences. This is a big commitment and an ongoing battle, yet it remains a core part of what we do. We only work with companies that desire excellence as we do because we believe it’s the…
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How to Create a SaaS Content Strategy To (Actually) Get Users
Typically, SaaS content strategies are centered around top-of-the-funnel topics that (at best) generate marketing-qualified leads. And that’s assuming the topics chosen are relevant. This is common among both in-house content folks and service operators in the industry – even though the latter should, in our view, primarily exist to create content that generates quantifiable results.…
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Building Your SaaS Website – Our Framework to Convert & Differentiate
Most SaaS companies design a website by: It even happens to the best of us. Even if you have industry-leading engineers and designers on your team, the temptation to start by looking at what others have done for inspiration really is just too strong. And there isn’t anything inherently wrong with doing that, as long as it’s…
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Does self-reported attribution work? Here’s what you need to know.
Attribution in marketing is an endless chase. Of the dozens of companies I’ve had the pleasure of working with 1:1 – and others I’ve met along the way – every single one has struggled with attributing specific growth initiatives to the results that they’re getting. This leads them to: The long-term outcome of this is…
