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A number of the industry-leading companies we work with at ScaleMath build software for a technical audience. Meaning that for us to reach that audience, we continuously invest significant time & resources to master the art (and science) of writing truly great technical content. Developers are notoriously known to be difficult to sell to, but …
In short, bounce rate is the percentage of visitors that land on a page without taking any further action (whether that’s not clicking through to another page, not subscribing, nor adding an item to their cart). All in all, it’s a good metric to measure user engagement with content. But we wouldn’t be ScaleMath if …
Content marketing has grown so popular, I might even go as far as to say that the majority of companies out there have managed to commoditize it. There’s more low-quality content, noise, and copycat content than ever. And when looking at businesses running marketing with little to no success, it’s clear that they tie increased …
Customer acquisition for a product that has reached product-market fit is easy. The real problem is that most customer acquisition channels aren’t truly scalable – only 4 are. The unscalable channels are still at the heart of every business – especially when starting out – but if you want customer acquisition where the return increases over time …
