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  • Does self-reported attribution work? Here’s what you need to know.

    Does self-reported attribution work? Here’s what you need to know.

    Attribution in marketing is an endless chase.  Of the dozens of companies I’ve had the pleasure of working with 1:1 – and others I’ve met along the way – every single one has struggled with attributing specific growth initiatives to the results that they’re getting. This leads them to:  The long-term outcome of this is…

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  • How To Make The Most of Your SaaS Integration Pages

    How To Make The Most of Your SaaS Integration Pages

    So, you run a software company that integrates with other software products, and want to make the most of those integrations? 😄 In other words: Welcome to the right place to build & grow your SaaS. 🤝 So, let’s get to it… Setting The Right Expectations For Your Integrations: You Are Not Another Zapier. Integrations aren’t…

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  • How To Invite An Agency To Your Meta Business Account

    How To Invite An Agency To Your Meta Business Account

    About to start working with a partner (i.e., agency, freelancer, etc) on your Meta Ads? Well, you’ve come to the right place. Trust me when I say we’ve seen it all, from agencies that set up pixels, ad accounts, and everything in between under their own ownership. On our services side, we are always adamant…

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  • 301 vs. 302 Redirects for SEO: the differences & when to use them?

    301 vs. 302 Redirects for SEO: the differences & when to use them?

    You’ve probably heard of HTTP redirects, but do you know the difference between 301 and 302 redirects? Do you know when to use them and how they affect your SEO? If not, you’re missing out on a crucial aspect of web development and optimization. HTTP redirects are a way of telling web browsers and search…

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