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SEO Content Strategy – How To Produce Content That Converts
Tired of investing in content that doesn’t drive revenue? You’ve come to the right place. SEO & content can be an incredible investment into what ultimately (when done right) becomes the best scalable customer acquisition channel there is. But, in a competitive vertical (which is very much the case for most these days), it’s can…
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ScaleMath’s Approach to Writing High-Quality Content
You’ve all heard that: But chances are you won’t have heard them from people who’ve run successful content marketing campaigns before (or they have but don’t want to share how they actually do any of the above). We have and – as usual – are here to get specific. 1 – Truly get your reader…
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How to Write Truly Great Technical Content (Our Blueprint)
A number of the industry-leading companies we work with at ScaleMath build software for a technical audience. Meaning that for us to reach that audience, we continuously invest significant time & resources to master the art (and science) of writing truly great technical content. Developers are notoriously known to be difficult to sell to, but…
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Bounce Rate – What It Is, Why It Matters & How You Can Improve It
In short, bounce rate is the percentage of visitors that land on a page without taking any further action (whether that’s not clicking through to another page, not subscribing, nor adding an item to their cart). All in all, it’s a good metric to measure user engagement with content. But we wouldn’t be ScaleMath if…
