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Bounce Rate – What It Is, Why It Matters & How You Can Improve It
In short, bounce rate is the percentage of visitors that land on a page without taking any further action (whether that’s not clicking through to another page, not subscribing, nor adding an item to their cart). All in all, it’s a good metric to measure user engagement with content. But we wouldn’t be ScaleMath if…
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Content Marketing Strategy – The Complete Guide for SaaS Companies
Content marketing has grown so popular, I might even go as far as to say that the majority of companies out there have managed to commoditize it. There’s more low-quality content, noise, and copycat content than ever. And when looking at businesses running marketing with little to no success, it’s clear that they tie increased…
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Scalable Customer Acquisition – SEO, Ads, Sales & Virality
Customer acquisition for a product that has reached product-market fit is easy. The real problem is that most customer acquisition channels aren’t truly scalable – only 4 are. The unscalable channels are still at the heart of every business – especially when starting out – but if you want customer acquisition where the return increases over time…
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Agency vs. In-House – What Works Better For Businesses?
Over the years, we’ve worked with businesses large and small both of which have been faced with the decision to scale up their SEO & marketing teams by hiring in-house or hiring an agency. Let’s face it, this isn’t always a clear choice. And in most cases, it isn’t even a question of one or…
