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How Much Does Content Marketing (Actually) Cost?
There’s no short answer aside from the usual: it depends. Let’s face it – the cost of success in content marketing varies. But, as a ballpark figure, content marketing costs sit anywhere between $6,000 per month for a startup, to as high as $60,000 per month (and beyond) for an enterprise business. But having said…
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How To Hire and Manage An Agency (The Right Way)
One of the most common questions I get from founders is, “do you have a contractor or agency for X?” followed by, “because our current one is terrible…”. There’s very little information and advice available on how to select and manage vendors properly. At ScaleMath, it’s safe to say we’ve seen both ends of the…
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Keyword Research for SEO – Our Complete Playbook
Keyword research is the foundation of producing content that drives traffic and, as a byproduct, also drives revenue. In this extensive guide, we’ll be sharing our complete playbook on keyword research for SEO. Note: This is a longer guide. I suggest working through it section by section. Operationally, How Do We Do Keyword Research? The…
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Search Intent – What Is It and Why It Matters In SEO
Search intent is one of the most important things that you need to keep in mind when writing content. If you don’t address the reader’s search intent, not only are you wasting the reader’s time but your own as well. Your articles simply aren’t going to rank as well. Google pays close attention to search…
