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How to Write Great Blog Post Introductions (and why most are bad)
The headline sells clicks, but an introduction sells the read. And we see so many good writers making the same old mistakes. I clearly remember the early days of optimizing content for Google over twenty years ago (yes, I really have been part of this industry for that long!). Back then many content writers felt…
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How to Create a SaaS Content Strategy To (Actually) Get Users
Typically, SaaS content strategies are centered around top-of-the-funnel topics that (at best) generate marketing-qualified leads. And that’s assuming the topics chosen are relevant. This is common among both in-house content folks and service operators in the industry – even though the latter should, in our view, primarily exist to create content that generates quantifiable results.…
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301 vs. 302 Redirects for SEO: the differences & when to use them?
You’ve probably heard of HTTP redirects, but do you know the difference between 301 and 302 redirects? Do you know when to use them and how they affect your SEO? If not, you’re missing out on a crucial aspect of web development and optimization. HTTP redirects are a way of telling web browsers and search…
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Bucket Brigade in Copywriting: What Is It & How To Use It
Bucket brigades can make your content irresistible. In fact, if you know how to use it, it will not only separate you from competitors but also allow you to: …all of which will get you to rank high on Google. In this post, you’ll discover everything about a bucket brigade and how we use it…
