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Subscribe nowQuestions To Help You Prepare Your 2025 Marketing Budget
As December kicks off, most of you will likely be preparing annual marketing budgets for the year ahead, and larger companies will also be getting ready to present those budgets to executives & board members. It would be fair to say we know a thing or two about this. Yes, this is a tongue-in-cheek comment,…
How to Write Great Blog Post Introductions (and why most are bad)
The headline sells clicks, but an introduction sells the read. And we see so many good writers making the same old mistakes. I clearly remember the early days of optimizing content for Google over twenty years ago (yes, I really have been part of this industry for that long!). Back then many content writers felt…
To Hyphenate Or Not? Here’s When & How
What do the WordPress default editor, a 15th-century printing press, and correct punctuation all have in common? The answer is – the hyphen. First used in 1455 by Johannes Gutenberg of Mainz, Germany, when creating his movable-type printing press (after whom the WordPress Gutenberg editor is named), the humble hyphen seems innocuous. Yet, it can trip…
Competitor Comparison Landing Pages (Rank & Convert)
SaaS companies often take two approaches to competitor comparison landing pages: When software companies don’t create comparison landing pages, they’re at the mercy of their competitors, dictating the narrative for prospects. And suppose you do have a competitor comparison page that fails to draw a true (yet fair) comparison. In that case, you can’t create the narrative…
What is Net Revenue Retention & How to Calculate It
Growing fast is great, but growing sustainably is even better. And a cornerstone of sustainable growth is being able to retain and grow revenue from your existing customer base. To achieve this, monthly recurring revenue (MRR) alone is not a great KPI. So, here’s why you should already be using net revenue retention, or start…
Is AI A Good Starting Point? Generative AI – The Easy Way Out
Staring at a blank page is tough. You know you need to start, but don’t know where to start. Whether you’re writing high-touch copy for your homepage or content for a blog post, the staring quickly turns into guilty procrastination. Well, I have great news for you. There’s a new, shiny solution. A button that can generate your…
