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Keyword Research for SEO โ Our Complete Playbook
Keyword research is the foundation of producing content that drives traffic and, as a byproduct, also drives revenue. In this extensive guide, weโll be sharing our complete playbook on keyword research for SEO. Note: This is a longer guide. I suggest working through it section by section. Operationally, How Do We Do Keyword Research? The…
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Search Intent โ What Is It and Why It Matters In SEO
Search intent is one of the most important things that you need to keep in mind when writing content. If you donโt address the readerโs search intent, not only are you wasting the readerโs time but your own as well. Your articles simply arenโt going to rank as well. Google pays close attention to search…
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How to Validate Blog Post Topic Ideas โ Our Process
At ScaleMath, weโve used content to drive growth for more than just a handful of companies, so weโve seen what works and what doesnโt. In this post, weโll walk you through ways to validate blog post topic ideas. Whether youโre sporadically getting potential topics from upper management looking for ways to qualify (and disqualify) topics,…
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ScaleMathโs Approach to Writing High-Quality Content
Youโve all heard that: But chances are you wonโt have heard them from people whoโve run successful content marketing campaigns before (or they have but donโt want to share how they actually do any of the above). We have and โ as usual โ are here to get specific. 1 โ Truly get your reader…