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How To Leverage SaaS Customer Review Sites
As a customer, the first thing youโll probably do before you press that โBuy Nowโ button is to check online reviewsโฆ โฆand youโre not alone. In fact, 95% of customers read online reviews before buying a product. B2B buyers considering an investment into SaaS products arenโt any different โ since most SaaS solutions can have…
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The Role of AI in Content & SEO โ Our Current View
So, AI is taking overโฆ or is it? Well, one thingโs for sure, based on the fact that covering this topic has been highly requested โ the hype is real. Disclaimer: This post contains strong opinions from our CEO (also the person writing this disclaimer, Alex Panagis, as well as other members of our team).…
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How Much Does Content Marketing (Actually) Cost?
Thereโs no short answer aside from the usual: it depends. Letโs face it โ the cost of success in content marketing varies. But, as a ballpark figure, content marketing costs sit anywhere between $6,000 per month for a startup, to as high as $60,000 per month (and beyond) for an enterprise business. But having said…
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How To Hire and Manage An Agency (The Right Way)ย
One of the most common questions I get from founders is, โdo you have a contractor or agency for X?โ followed by, โbecause our current one is terribleโฆโ. Thereโs very little information and advice available on how to select and manage vendors properly. At ScaleMath, itโs safe to say weโve seen both ends of the…