Search intent is one of the most important things that you need to keep in mind when writing content. If you don’t address the reader’s search intent, not only are you wasting the reader’s time but your own as well. Your articles simply aren’t going to rank as well. Google pays close attention to search …
At ScaleMath, we’ve used content to drive growth for more than just a handful of companies, so we’ve seen what works and what doesn’t. In this post, we’ll walk you through ways to validate blog post topic ideas. Whether you’re sporadically getting potential topics from upper management looking for ways to qualify (and disqualify) topics, …
You’ve all heard that: Content quality is subjective High-quality content is original Good content is content that achieves a goal But chances are you won’t have heard them from people who’ve run successful content marketing campaigns before (or they have but don’t want to share how they actually do any of the above). We have …
A number of the industry-leading companies we work with at ScaleMath build software for a technical audience. Meaning that for us to reach that audience, we continuously invest significant time & resources to master the art (and science) of writing truly great technical content. Developers are notoriously known to be difficult to sell to, but …
