Tactical resources on everything you need to build better – across ops, growth, and product.

About to start working with a partner (i.e., agency, freelancer, etc) on your Meta Ads? Well, you’ve come to the right place. Trust me when I say we've seen it all, from agencies that set up pixels, ad accounts, and everything in between under their own ownership. On our services side, we are always adamant…

You’ve probably heard of HTTP redirects, but do you know the difference between 301 and 302 redirects? Do you know when to use them and how they affect your SEO? If not, you’re missing out on a crucial aspect of web development and optimization. HTTP redirects are a way of telling web browsers and search…

Received yet another Google Search Console “Not Found (404)” error email and decided today’s the day to make sure you’re addressing these issues the right way? You’ve come to the right place. 😅 What Is a Not Found (404) Error? A Not Found (404) error indicates that the web page you’re trying to reach was…

Google Docs is probably the most popular and versatile online word-processing platform. It’s completely changed the way we create and collaborate on documents, and has become an indispensable part of our professional lives. While it excels in all text-based content creation, users also commonly include images within Google Docs to convey information effectively and add…

As a customer, the first thing you’ll probably do before you press that “Buy Now” button is to check online reviews… …and you’re not alone. In fact, 95% of customers read online reviews before buying a product. B2B buyers considering an investment into SaaS products aren’t any different – since most SaaS solutions can have…

Bucket brigades can make your content irresistible. In fact, if you know how to use it, it will not only separate you from competitors but also allow you to: …all of which will get you to rank high on Google. In this post, you’ll discover everything about a bucket brigade and how we use it…