Tactical resources on everything you need to build better – across ops, growth, and product.

The “freemium” model—offering a free plan with optional paid upgrades—seems like a no-brainer at first. It’s used by big names like Slack, Notion, Tally, and Canva. But is it really the best choice for every SaaS product? We’re here to unpack the pros and cons of freemium and explore when it makes sense—and when it…

Welcome to ScaleMath’s 2024 year in review.  First of all – Happy New Year, and here’s to 2025! 🥂 I hope all of you have had an incredible winter break (or Christmas 🎄 break for those who celebrate) & wonderful New Year’s Eve with family and friends.  Here’s a quick recap in case you’re here for the…

As December kicks off, most of you will likely be preparing annual marketing budgets for the year ahead, and larger companies will also be getting ready to present those budgets to executives & board members.  It would be fair to say we know a thing or two about this. Yes, this is a tongue-in-cheek comment,…

The headline sells clicks, but an introduction sells the read. And we see so many good writers making the same old mistakes. I clearly remember the early days of optimizing content for Google over twenty years ago (yes, I really have been part of this industry for that long!). Back then many content writers felt…