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To Hyphenate Or Not? Here’s When & How

What do the WordPress default editor, a 15th-century printing press, and correct punctuation all have in common? The answer is – the hyphen. First used…

Justin Arnold

September 16, 2024

Competitor Comparison Landing Pages (Rank & Convert)

SaaS companies often take two approaches to competitor comparison landing pages: When software companies don’t create comparison landing pages, they’re at the mercy of their…

Justin Arnold

September 5, 2024

What is Net Revenue Retention & How to Calculate It

Growing fast is great, but growing sustainably is even better. And a cornerstone of sustainable growth is being able to retain and grow revenue from…

Alex Panagis

August 15, 2024

Is AI A Good Starting Point? Generative AI – The Easy Way Out

Staring at a blank page is tough. You know you need to start, but don’t know where to start. Whether you’re writing high-touch copy for your…

Alex Panagis

August 8, 2024