Tactical resources on everything you need to build better – across ops, growth, and product.

Keyword research is the foundation of producing content that drives traffic and, as a byproduct, also drives revenue.  In this extensive guide, we’ll be sharing our complete playbook on keyword research for SEO.  Note: This is a longer guide. I suggest working through it section by section.  Operationally, How Do We Do Keyword Research?  The…

Search intent is one of the most important things that you need to keep in mind when writing content. If you don’t address the reader’s search intent, not only are you wasting the reader’s time but your own as well.  Your articles simply aren’t going to rank as well. Google pays close attention to search…

At ScaleMath, we’ve used content to drive growth for more than just a handful of companies, so we’ve seen what works and what doesn’t. In this post, we’ll walk you through ways to validate blog post topic ideas. Whether you’re sporadically getting potential topics from upper management looking for ways to qualify (and disqualify) topics,…

Tired of investing in content that doesn’t drive revenue? You’ve come to the right place.  SEO & content can be an incredible investment into what ultimately (when done right) becomes the best scalable customer acquisition channel there is. But, in a competitive vertical (which is very much the case for most these days), it’s can…

You’ve all heard that: But chances are you won’t have heard them from people who’ve run successful content marketing campaigns before (or they have but don’t want to share how they actually do any of the above). We have and – as usual – are here to get specific.  1 – Truly get your reader…

In short, bounce rate is the percentage of visitors that land on a page without taking any further action (whether that’s not clicking through to another page, not subscribing, nor adding an item to their cart). All in all, it’s a good metric to measure user engagement with content.  But we wouldn’t be ScaleMath if…