Tactical resources on everything you need to build better – across ops, growth, and product.

Ever asked ChatGPT the same question twice and got different answers? You're not alone. This isn't a glitch or error – it's a feature built into how these AI systems work. But this raises important questions for businesses and users who rely on these tools daily. In this article, we'll explore whether ChatGPT gives identical…

How much should you charge for your product? Too high, and you scare customers away. Too low, and you’re leaving money on the table. But what if you simply match the market? Enter parity pricing – a strategy where companies set their prices to match competitors or adjust based on regional purchasing power. It sounds…

AI-powered search is changing how people find and interact with websites. Millions of users now rely on ChatGPT, Perplexity, Gemini, and other LLMs to search for information, compare products, and make purchasing decisions – bypassing traditional search engines such as Google. We’re seeing anywhere from 0.5% to 3% of a company's total website traffic now…

Your churn rate is the heartbeat of your subscription business – ignore it, and you might find yourself flatlining before you scale. For SaaS companies, churn isn't just a number. It’s a reflection of your product’s value, your ability to retain customers, and, ultimately, your long-term viability. A high churn rate means your growth is…