Tactical resources on everything you need to build better – across ops, growth, and product.

What do the WordPress default editor, a 15th-century printing press, and correct punctuation all have in common? The answer is – the hyphen. First used in 1455 by Johannes Gutenberg of Mainz, Germany, when creating his movable-type printing press (after whom the WordPress Gutenberg editor is named), the humble hyphen seems innocuous. Yet, it can trip…

SaaS companies often take two approaches to competitor comparison landing pages: When software companies don’t create comparison landing pages, they’re at the mercy of their competitors, dictating the narrative for prospects. And suppose you do have a competitor comparison page that fails to draw a true (yet fair) comparison. In that case, you can’t create the narrative…

Staring at a blank page is tough. You know you need to start, but don’t know where to start. Whether you’re writing high-touch copy for your homepage or content for a blog post, the staring quickly turns into guilty procrastination. Well, I have great news for you. There’s a new, shiny solution. A button that can generate your…

Typically, SaaS content strategies are centered around top-of-the-funnel topics that (at best) generate marketing-qualified leads. And that’s assuming the topics chosen are relevant.  This is common among both in-house content folks and service operators in the industry – even though the latter should, in our view, primarily exist to create content that generates quantifiable results.…