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All ResourcesParity Pricing for SaaS Startups – Everything You Need to Know
How much should you charge for your product? Too high, and you scare customers away. Too low, and you’re leaving money on the table. But what if you simply match the market? Enter parity pricing – a strategy where companies set their prices to match competitors or adjust based on regional purchasing power. It sounds…
How to Track LLM (AI) Referral Traffic in Google Analytics
AI-powered search is changing how people find and interact with websites. Millions of users now rely on ChatGPT, Perplexity, Gemini, and other LLMs to search for information, compare products, and make purchasing decisions – bypassing traditional search engines such as Google. We’re seeing anywhere from 0.5% to 3% of a company's total website traffic now…
What is a Good Monthly Churn Rate? Industry Benchmarks
Your churn rate is the heartbeat of your subscription business – ignore it, and you might find yourself flatlining before you scale. For SaaS companies, churn isn't just a number. It’s a reflection of your product’s value, your ability to retain customers, and, ultimately, your long-term viability. A high churn rate means your growth is…
What Is A Good Waitlist Conversion Rate? (And How to Run A Waitlist)
Waitlists. They’re either a growth lever – or a black hole where leads go to die. Done right, a waitlist builds anticipation, creates a sense of exclusivity, and primes people to convert the moment they’re given access. Done wrong? It’s just a glorified holding pen where potential customers cool off, forget about you, and move…
The 6 SEO Audit Tools Trusted from Startup to Enterprise
If you’re like most people, the concept of an “audit” makes you cringe. But if you’re an SEO professional – or the self-appointed person responsible for a website – you also know it’s an essential part of working with sites, especially as they grow to hundreds, if not thousands, followed by tens of thousands of pages. …
How to Write Great Blog Post Introductions (and why most are bad)
The headline sells clicks, but an introduction sells the read. And we see so many good writers making the same old mistakes. I clearly remember the early days of optimizing content for Google over twenty years ago (yes, I really have been part of this industry for that long!). Back then many content writers felt…
Our Growth Resources
All ResourcesWhat Is an H1 Tag? Why It Matters & Best Practices for SEO
H1 tags remain foundational on-page SEO elements that experienced practitioners know can significantly impact search performance. This guide examines H1 implementation best practices based on measurable client results, addressing common technical issues such as the single H1 rule, proper keyword placement, and the critical relationship between H1s and title tags. We'll cover the technical aspects…
Justin Arnold
March 27, 2025
Does ChatGPT Give the Same Answers to Everyone?
Ever asked ChatGPT the same question twice and got different answers? You're not alone. This isn't a glitch or error – it's a feature built into how these AI systems work. But this raises important questions for businesses and users who rely on these tools daily. In this article, we'll explore whether ChatGPT gives identical…
Justin Arnold
March 27, 2025
Parity Pricing for SaaS Startups – Everything You Need to Know
How much should you charge for your product? Too high, and you scare customers away. Too low, and you’re leaving money on the table. But what if you simply match the market? Enter parity pricing – a strategy where companies set their prices to match competitors or adjust based on regional purchasing power. It sounds…
Justin Arnold
March 19, 2025
How to Track LLM (AI) Referral Traffic in Google Analytics
AI-powered search is changing how people find and interact with websites. Millions of users now rely on ChatGPT, Perplexity, Gemini, and other LLMs to search for information, compare products, and make purchasing decisions – bypassing traditional search engines such as Google. We’re seeing anywhere from 0.5% to 3% of a company's total website traffic now…
Justin Arnold
March 13, 2025
