Recent Work
Don't take our word for it. Watch it.
A look at recent work, from a product explainer that makes a complex feature click, to a scroll-stopping animated ad.
Patchstack: RapidMitigate Explainer
An in-depth product explainer that turns a complex security capability into a clear, compelling story a technical buyer immediately gets.
RunCloud: Animated Video Ad
A short, motion-designed ad built to stop the scroll and earn the click in a crowded feed.
A letter from our founder
B2B buyers watch video before they read anything else. Most software companies are not producing it.
Video is the highest-converting content format at the top and middle of a B2B funnel. Wyzowl data shows 89% of buyers say a product video has convinced them to make a purchase.
Yet most SaaS companies either produce nothing, or produce one low-quality demo video and leave it on a landing page for three years.
The barrier is not budget. It is bandwidth and expertise.
Video production requires scripting, recording, editing, motion graphics, captions, thumbnails, and platform-specific cuts. For a 2-person marketing team managing a full content calendar, video never makes it to the top of the queue.
We remove that barrier entirely.
We run the production process from brief to delivery.
Your team reviews and approves. That is it.
Best,
How our video production and editing process works
From brief to delivery, fully managed. Your team reviews, we produce.
Brief and strategy
We align on the video type, target audience, conversion goal, and key messages. For product demos, we review the product. For explainers, we map the core problem-solution arc. For video podcasts, we establish format and episode structure. Deliverables: video brief, script outline, shot list.
Script and storyboard
We write the full script. Every line is written for a specific buyer persona and funnel stage. We do not use templates. For animated explainers, we deliver a storyboard before production begins. Deliverables: full script draft, revision round, approved final script.
Production and recording
For remote productions, we run structured recording sessions on Riverside.fm or Squadcast, providing setup guidance beforehand so audio and video quality is consistent. For screen recordings and walkthroughs, we record and direct ourselves. Deliverables: studio-quality raw footage, screen recording assets.
Editing and post-production
Full edit including pacing, cuts, lower thirds, motion graphics, background music, captions, and color grading. We deliver platform-specific cuts: 16:9 for YouTube and website embeds, 9:16 for Shorts and Reels, 1:1 for LinkedIn. Deliverables: primary edit, platform cuts, thumbnail design.
Review, delivery, and distribution
Two revision rounds included in every project. Final delivery in all required formats, upload-ready. For clients on video retainers, we also handle YouTube uploads, timestamps, descriptions, and metadata optimization. Deliverables: final video files, metadata package, upload-ready versions.
Corporate video production, product demos, and video editing services
Every engagement is scoped to what your content program actually needs. These are the core video services we produce for B2B software companies.
Show your product solving a real problem
Scripted product walkthroughs that follow a problem-solution structure, not a feature tour. We highlight the three to five capabilities that matter to your ICP and cut everything else. Conversion-optimized for trial signups and demo requests.
Make complex software easy to understand in 90 seconds
Animated or live-action explainer videos that reduce time-to-understand for new visitors. Ideal for homepage hero sections, investor pages, and top-of-funnel LinkedIn campaigns. We write the script, produce the animation, and deliver platform-ready cuts.
A high-quality video podcast without the production overhead
Remote recording setup, full post-production edit, chapter markers, dynamic clips for LinkedIn and YouTube Shorts, thumbnail design, and distribution to major platforms. We handle the entire production pipeline, episode by episode.
Campaign videos that drive measurable pipeline
Promotional video content for paid channels, email sequences, and outbound campaigns. We produce videos designed for specific conversion goals: demo requests, free trial signups, or webinar registrations. Each video ships with A/B variant scripts.
Professional editing for footage you already have
If you have raw recordings, we turn them into polished, branded content. Full edit with captions, motion graphics, color grading, music, and multi-platform cuts. Typical turnaround: 5 to 7 business days per video.
A video content plan tied to your pipeline goals
Before producing any video, we define the strategy: which video types, for which funnel stages, distributed where, measured against what. We build a rolling 90-day video content plan that your team can execute against with predictable output.
Buyers are asking AI about your category. It answers with video.
YouTube is the #2 most-cited social source in AI answers, ahead of LinkedIn, Facebook, and the rest. Video is how you get discovered now, and it is a budget line you can act on today.
YouTube is the #2 source AI cites
Share of social citations across six AI platforms
Source: OtterlyAI YouTube AI Citation Study, 5.5M AI citations, 2026.
of B2B buyers say a product video influenced a purchase decision (Wyzowl, 2024).
of AI-cited videos have under 1,000 views. Getting cited is about structure, not going viral, which is exactly what we build for (OtterlyAI, 2026).
Typical timeline from brief to final video for a single production.
Video work for category-defining teams
The real cost of building this in-house
“We'll just do it internally” sounds cheaper than it is. A polished video program is not one editor, it is a stack of specialists, a shelf of software licences, and a review process that has to catch every typo before it ships. Here is what that actually adds up to.
Do it in-house
Typical monthly cost to match the output, before a single video ships.
Adobe Creative Cloud (per seat)from $90/mo
Riverside: remote recording (per seat)from $24/mo
Frame.io: review & approval (per seat)from $25/mo
LucidLink: media storage (per seat)from $32/mo
Epidemic Sound / Artlist: music & SFXfrom $30/moBring in ScaleMath
One senior team, every tool, the whole process, for less than a single hire.
- ✓A senior team across script, motion, edit, and QA, under one roof.
- ✓Every licence above (Adobe, Riverside, Frame.io, LucidLink, music & SFX) included.
- ✓A do-check-review process on every video: spot-checked for typos, brand, pacing, and accuracy before it reaches you.
- ✓No gear to buy, no roles to hire, no 6-month ramp.
- ✓Month-to-month after setup. No long-term contracts.
Software figures are public list prices (2026); salary ranges are typical loaded US costs. Your numbers will vary, the point is that a credible in-house video program costs more than most teams expect.
Why B2B software teams choose ScaleMath as their video production agency
- ✓Script to delivery, fully managed. Your team reviews and approves. We do the rest.
- ✓B2B software specialists. We know the difference between a feature tour and a conversion-optimized demo.
- ✓Senior team of 3+ on every engagement. No junior editors running your video program.
- ✓Founder-led by Alex Panagis, directly involved in content strategy for every client.
- ✓Production and editing under one roof. No handoff between scripting, production, and post teams.
- ✓Month-to-month after the initial setup period. No long-term video agency contracts.
- ✓Engagements from $6,500/month for a full senior team, not a single freelancer.
In-House Video Team
- ✗One or two people expected to script, shoot, edit, and distribute across all channels.
- ✗6 to 12 months to hire, onboard, and reach consistent output quality.
- ✗Bottleneck when one person is out or moves on.
- ✗Equipment, software licenses, and studio setup costs before a single video ships.
- ✗Limited throughput: one editor can produce 4 to 6 finished videos per month at most.
General Video Agency
- ✗Skilled at brand films and broadcast-style production, not B2B software buyer storytelling.
- ✗Project-by-project with no strategic continuity across your content program.
- ✗High per-project cost with slow turnaround for ongoing content volume.
- ✗You write the brief, they execute. Strategy is not included.
- ✗No alignment with pipeline metrics, conversion goals, or ICP targeting.
Frequently asked questions about video production services
Common questions from B2B software teams evaluating a video production agency.
What types of video does ScaleMath produce?
We produce product demo videos, explainer videos, promotional videos, and video podcasts for B2B software companies. We handle the full lifecycle: scripting, production, editing, motion graphics, captions, and distribution-ready exports. We do not produce TV commercials or event livestreams.
Do you handle video editing if we already have raw footage?
Yes. Video editing is a core part of our service. If you have raw footage from a product walkthrough, podcast recording, or team presentation, we edit it to a polished final cut with captions, motion graphics, thumbnails, and platform-specific cuts.
How does remote video production work for distributed teams?
Most of our clients are fully remote. We run remote recording sessions using Riverside.fm or Squadcast for studio-quality audio and video. We provide pre-call setup guides, handle all post-production, and deliver platform-ready exports. No local studio required.
Can you produce a video podcast?
Yes. Video podcast production is one of our core services. We handle recording setup, remote production, editing, thumbnail design, chapter markers, short-form clips for LinkedIn and YouTube Shorts, and distribution to Spotify, Apple Podcasts, and YouTube.
How long does a typical video production engagement take?
A single product demo or explainer video typically takes 2 to 3 weeks from brief to final delivery. Ongoing video retainers (monthly content output) run on a predictable production calendar with weekly or bi-weekly delivery cycles.
Do you write the scripts as well?
Yes. Scripting is included. We write scripts grounded in your product positioning, ICP pain points, and the specific conversion goal for each video. We do not use generic templates. Every script is written specifically for your product and audience.
Do you require long-term contracts?
No. Project engagements have a defined scope and timeline. Ongoing retainers run month-to-month after the initial production setup period. We earn the relationship by delivering results, not by locking you in.
Let's make videos people actually want to watch.
From concept to final cut, we handle production end to end: video built to be watched, remembered, and cited.
- Full stack, senior team: you get us, not just one person that's good at one thing.
- Your strategic partner: we're here to serve you. Get our input on strategy, product, customer experience, UX, and more.
- We've helped renowned companies like:
