SEO Consulting Services
Product-led SEO that turns search visibility into pipeline
Rankings mean nothing if they do not drive pipeline. We deliver technical SEO, content strategy, and AI search optimization for SaaS, DevTools, and software companies where organic is a primary growth channel.
From 20,000 active sites to 3M through content and organic growth.
From pre-PMF to venture funding led by Emilia Capital.
The fastest and smartest vulnerability mitigation for websites.
B2B SEO is not a content volume game. It is a precision problem.
B2B software buyers search with high specificity: integration names, technical stack comparisons, security framework terms. Ranking for broad keywords like "project management software" costs millions and converts nobody. The real opportunity is in the 200 to 2,000 search volume terms where your ICP is actively evaluating.
Most B2B SEO programs fail because they treat search like a publishing operation. High output, low precision. Hundreds of articles chasing traffic that never converts. The result is a growing page count, a flat MQL line, and an SEO vendor pointing to impressions as proof of value.
ScaleMath builds SEO programs around your sales motion. Every keyword we target maps to a buyer stage. Every piece of content is written to convert, not just to rank.
Why in-house teams and typical agencies fail here
One person covering technical SEO, content strategy, outreach, and reporting simultaneously. Technical debt accumulates. Content briefs get generic. Core Web Vitals fixes stay in the backlog for six months.
Volume-oriented. 8 articles a month, none going deeper than 1,500 words, all optimized for the same broad keyword clusters. Zero coordination with product or sales on what actually matters to buyers.
SEO is one tab in a 12-tab proposal. The person running your account has 45 other clients and learned SEO from a 2021 YouTube playlist.
How our SEO consulting process works
A structured, pipeline-first approach to organic growth for B2B software companies.
Technical SEO audit and architecture review
We crawl your site, analyze server logs, and review your information architecture against how your buyers actually search. Deliverables: crawl health report, Core Web Vitals baseline, site architecture recommendations, indexing priority map.
Keyword strategy mapped to your ICP and funnel
We research the exact terms your buyers use at each stage: problem-aware, solution-aware, and product-aware. We map these to pages you have and pages you need. No generic keyword spreadsheets. Deliverables: keyword universe by funnel stage, gap analysis vs. top 3 competitors, content priority matrix.
On-page optimization and content production
We optimize existing high-value pages first for immediate gains, then build new content following detailed briefs written by people who understand your product category. Deliverables: on-page optimization for 10 to 20 priority pages/month, monthly content briefs, internal linking strategy.
Technical implementation and coordination
SEO recommendations that sit in a Jira backlog are worthless. We coordinate directly with your engineering team and follow up on implementation. For CMS-managed sites, we implement directly. Deliverables: implementation tracker, weekly dev sync, schema markup, redirect management.
Reporting tied to pipeline, not just rankings
Monthly reports cover organic traffic by funnel stage, keyword movement for priority terms, pages generating MQLs, and time-to-first-page for new content. Deliverables: live Looker Studio dashboard, monthly executive summary with pipeline attribution.
Technical SEO services, content strategy, and AI search optimization
We do not split SEO into siloed services. Every engagement covers the full stack. These are the core capabilities we bring to every retainer.
Fix the foundation so content can rank
Site architecture, crawl budget optimization, Core Web Vitals, schema markup, log file analysis, and redirect management. We find and fix the technical blockers that suppress rankings regardless of content quality.
Content your buyers actually search for
We build your content plan from keyword data, ICP interviews, and sales call analysis. Every brief maps to a funnel stage. Every article is written to rank and to convert, not just to exist on your domain.
SEO strategy built for long sales cycles
B2B buyers research for weeks before contacting sales. We map your organic program to every stage of that journey: awareness, evaluation, and decision. Content for each stage serves a different conversion goal.
Rank in Google AI Overviews and AI search engines
We optimize for Google AI Overviews, ChatGPT, Perplexity, and Claude. Generative engine optimization requires structured content, high entity authority, and citation-worthy depth. We build for all three.
Structure your site for crawlability and conversion
URL structure, internal linking strategy, silo architecture, and navigation design all affect how Google values your pages. We audit and redesign site architecture to maximize crawl equity and buyer flow.
A clear picture of what is holding back organic growth
If you need a one-time audit before hiring in-house or switching vendors, we deliver a prioritized report covering technical health, keyword gaps, content quality, and competitor analysis with a 90-day action plan.
B2B software companies that trusted us with their organic growth
Nearly a decade of SEO consulting for technical, category-defining companies.
Active users reached by Rank Math through organic growth channels we helped build
Growth in active installations for a B2B software client over a 4-year engagement
Average client engagement length. Organic SEO compounds; so does the relationship.
Average team member experience. Senior practitioners, not juniors learning on your time.
SEO services that drive real pipeline impact
We pair technical expertise with deep product understanding. Every recommendation serves both search engines and your buyers.
Technical SEO Audits
Crawl health, site architecture, Core Web Vitals, schema markup, and indexing issues. We find and fix what blocks rankings.
Keyword & Intent Research
Map search terms to funnel stages. We target problem-aware, solution-aware, and product-aware queries your buyers actually use.
Content Strategy & Briefs
Detailed content briefs written by people who understand your product. Every piece optimized to rank and convert.
AI Search Optimization
Optimize for Google AI Overviews, ChatGPT, Perplexity, and Claude. Structured content, entity authority, and citation depth.
On-Page Optimization
Title tags, meta descriptions, headers, internal linking, and semantic HTML. We optimize existing pages for immediate gains.
Site Architecture & IA
URL structure, silo architecture, and navigation design. Maximize crawl equity and guide buyers through your funnel.
Content Pruning & Consolidation
Identify low-performing pages and consolidate or remove them. Focus crawl budget on pages that drive pipeline.
Core Web Vitals & Speed
LCP, FID, and CLS optimization. Fast-loading pages rank better and convert more visitors.
Schema & Structured Data
Article, FAQ, product, and BreadcrumbList schema. Help Google understand your content and earn rich results.
Competitive SEO Analysis
Deep-dive into what competitors rank for. Find keyword gaps and content opportunities they are missing.
International SEO
Hreflang, geo-targeting, and localized content strategy. Scale organic growth across markets and languages.
SEO Reporting & Attribution
Live dashboards tracking organic traffic, keyword movement, and pipeline attribution. See what MQLs come from search.
What makes ScaleMath different from other SEO consulting firms
Most SEO firms emphasize output and vanity metrics. We emphasize pipeline and long-term compounding growth.
ScaleMath
- ✓Founder-led. Alex Panagis is directly involved in SEO strategy for every client.
- ✓Senior team with 7+ years average experience. No junior consultants learning on your time.
- ✓B2B software specialists. We understand developer buyers, technical content, and long sales cycles.
- ✓Pipeline-first. We track which organic pages generate MQLs, not just traffic and rankings.
- ✓Technical SEO and content strategy under one roof. No handoff between siloed teams.
- ✓AI search optimization included. We track rankings in Google AI Overviews, ChatGPT, and Perplexity.
- ✓Month-to-month after 3-month foundation. We earn your retention, we don't lock it in.
In-House SEO Manager
- ✗One person covering technical SEO, content strategy, outreach, and reporting.
- ✗12 to 18 months to hire, onboard, and reach independent execution.
- ✗Single-client perspective. They only see your data, not cross-account patterns.
- ✗No bench. If they leave, your program pauses while you backfill.
- ✗Full-time commitment regardless of workload. You pay for downtime.
Typical SEO Agency
- ✗Templated audits and keyword research. Same deliverables for every client.
- ✗Volume-first content. Quantity of articles over strategic depth and conversion.
- ✗Junior account managers rotating across 40+ clients.
- ✗Rankings and impressions as success metrics, regardless of pipeline impact.
- ✗Siloed teams. Separate people for technical SEO, content, and reporting.
Frequently asked questions about our SEO consulting services
Common questions from B2B software teams evaluating an SEO consulting firm.
What does an SEO consulting engagement with ScaleMath look like?
We start with a 2-week audit covering technical health, site architecture, keyword gaps, and competitor positioning. From there we build a 90-day roadmap and execute against it: on-page optimization, content briefs, internal linking, schema markup, and Core Web Vitals. Every deliverable is tied to organic traffic growth and pipeline metrics, not just rankings.
How is this different from a typical SEO consulting firm?
Most SEO firms assign a junior consultant, run a templated audit, and send a monthly report with rankings. We operate as an embedded team: we work inside your content calendar, coordinate with your dev team on technical fixes, and treat your pipeline as the metric that matters. We also track performance in AI search engines, not just Google.
Do you work with companies outside of SaaS?
We focus on B2B software companies: SaaS, DevTools, cybersecurity, infrastructure, and API/integration platforms. If your buyers are technical and your sales cycle is measured in weeks or months, we are the right fit.
How long before we see results from B2B SEO?
Technical fixes and on-page improvements can show measurable impact within 30 to 60 days. Organic traffic growth from content typically compounds over 3 to 6 months. We prioritize quick wins alongside long-cycle investments and report on both separately.
Do you handle technical SEO as well as content?
Yes. Our technical SEO services cover crawl budget, site architecture, Core Web Vitals, schema markup, log file analysis, redirect audits, and indexing issues. We work directly with your engineering team on implementation, or can handle it ourselves if you use a CMS with editorial access.
What about AI search and generative engine optimization?
We actively track and optimize for AI search surfaces including Google AI Overviews, ChatGPT, Perplexity, and Claude. If you want a dedicated AI SEO engagement, see our AI SEO services page. Otherwise, AI search optimization is included as part of our full SEO consulting retainers.
Do you require long-term contracts?
No. Engagements run month-to-month after an initial 3-month foundation period. Most clients stay for years because the results compound.
Your buyers are searching. Are they finding you?
- Full stack, senior team: you get us, not just one person that's good at one thing.
- Your strategic partner: we're here to serve you. Get our input on strategy, product, customer experience, UX, and more.
- We've helped renowned companies like:
