PPC Management Services
A PPC Agency Built for B2B Software Companies
Most paid search agencies optimize for clicks. We optimize for pipeline. Senior-led Google Ads management for SaaS, DevTools, cybersecurity, and infrastructure companies where CAC efficiency and MRR growth are the metrics that matter.
From 20,000 active sites to 3M and an acquisition by group.one.
From pre-PMF to venture funding led by Emilia Capital.
The fastest and smartest vulnerability mitigation for websites.
Most B2B PPC campaigns are burning budget, not building pipeline
Google Ads for B2B software is not the same problem as Google Ads for e-commerce. Search volumes are lower, deal cycles are longer, and the buyer doing the search is rarely the one signing the contract. Optimizing for CPL alone misses the point entirely.
If your campaigns are generating leads that never close, or your cost per acquisition keeps climbing without a clear explanation, the problem is almost never the budget. It is the strategy behind the spend.
ScaleMath was built for exactly this problem. We work exclusively with B2B software companies and measure success the same way you do: pipeline velocity, CAC, and influenced MRR.
Why in-house teams and typical agencies fail here
Stretched across SEO, content, and email. Paid search gets attention in sprints, not consistently. Campaign structure decays, Quality Scores drop, and wasted spend compounds quietly.
Built for e-commerce ROAS optimization. B2B accounts get the same playbook. Junior account managers run reports, not strategy. Client education does not happen.
Strong individual tactical skill, but no one owns the full picture: account structure, landing page alignment, attribution setup, and budget pacing together.
How our paid search management services work
A structured process built for B2B software growth, not generic lead gen.
Discovery and ICP audit
We map your ideal customer profile, review your existing account structure, analyze SERP competition for your core keywords, and assess where current spend is leaking. Deliverables: keyword gap analysis, competitor ad audit, ICP-to-keyword mapping document.
Account architecture and campaign build
We rebuild or restructure campaigns around intent stages: high-intent (bottom funnel), category awareness (mid-funnel), and branded defense. Every ad group, match type, and negative keyword list is deliberate. Deliverables: full campaign structure, ad copy variants (3 per ad group), conversion tracking setup.
Landing page alignment
Ad relevance is only half the equation. We audit landing page message match, CTA clarity, and form friction for every campaign. For clients open to it, we write conversion-optimized landing page copy. Deliverables: landing page audit report, copy recommendations, A/B test roadmap.
Active management and bid optimization
Weekly bid adjustments, search term reviews, and Quality Score monitoring. We do not set campaigns and disappear. Every change is documented. Deliverables: weekly change log, monthly performance report with pipeline attribution.
Reporting tied to revenue, not clicks
Monthly reports include CPL by campaign, MQL-to-SQL conversion from paid channels, influenced pipeline, and budget pacing against targets. We build dashboards in Looker Studio or your existing BI tool. Deliverables: live Looker Studio dashboard, monthly executive summary.
Google Ads management and paid search services
We do not offer a menu of services. Every engagement is scoped to what your pipeline actually needs. These are the core capabilities we bring.
Lower CAC from search
Intent-led Google Search campaigns built around B2B buying journeys. We eliminate wasted spend on broad match bleed, optimize Quality Scores, and structure campaigns so every dollar maps to a buyer stage.
Pipeline from Microsoft and Bing buyers
Bing Ads reach a distinct audience, often enterprise buyers using managed Windows devices. We extend your Google strategy to Bing without duplicating the same mistakes.
Convert traffic, not just send it
Paid traffic that hits a weak landing page is wasted. We audit and rewrite landing pages to match ad intent, reduce form friction, and increase demo and trial conversion rates.
Know which campaigns close deals
We set up conversion tracking beyond form fills: demo attendance, trial activations, and CRM-linked pipeline. You see which campaigns actually influence revenue, not just which ones generate clicks.
Dominate your own brand terms
Competitors are bidding on your brand name. We protect your branded terms with efficient campaigns and, where appropriate, target competitor keywords to capture in-market buyers already comparison shopping.
Reach buyers before they search
If you are not ready for full management, we offer strategy engagements: account audits, keyword research, campaign architecture blueprints, and ad copy frameworks you can take in-house.
B2B software companies that chose a paid search agency built for them
Nearly a decade of growth partnerships with technical, category-defining companies.
Active sites reached by Rank Math through growth channels ScaleMath helped build
Series A raised by Patchstack, a cybersecurity company we helped scale
Average client engagement length. We grow with you, not for you.
Engagements start at 6,500 EUR/month with a senior team of 3+
Why B2B software teams choose ScaleMath over a search advertising agency
The model is different. So are the results.
- ✓At least 3 senior team members on every engagement. No juniors running your budget.
- ✓Founder-led. Alex Panagis is directly involved in strategy for every client.
- ✓B2B software only. We know the difference between a trial signup and a pipeline opportunity.
- ✓Pipeline attribution built in from day one. You always know what is working.
- ✓Month-to-month after the initial 3-month foundation period. No long-term lock-in.
- ✓CRO is included. We do not stop at the ad. We help you convert the traffic we send.
- ✓Engagements start at 6,500 EUR/month for a full senior team, not a single account manager.
In-House PPC Manager
- ✗One person managing all paid channels, plus reporting, attribution, and landing pages.
- ✗Limited exposure to what works across other B2B software accounts.
- ✗12 to 18 months to hire, onboard, and reach full productivity.
- ✗Payroll, benefits, tools, and PTO compounding on top of ad spend.
- ✗Zero bench depth when they leave or go on leave.
Typical PPC Agency
- ✗Junior account managers running 40+ clients simultaneously.
- ✗E-commerce playbooks applied to B2B software accounts.
- ✗Click and impression reports with no pipeline context.
- ✗Upsells for every adjacent service: creative, SEO, social.
- ✗12-month contracts with steep exit penalties.
Frequently asked questions about our PPC management services
Common questions from B2B software teams evaluating a paid search agency.
What does a PPC agency engagement with ScaleMath look like?
Every engagement starts with a 2-week discovery and audit phase. We map your ICP, review existing campaign structure, analyze competitor positioning, and identify budget inefficiencies. From there, we build and manage campaigns end-to-end: keyword strategy, ad copy, landing page recommendations, bid management, and monthly reporting tied to pipeline metrics.
How is ScaleMath different from a typical Google Ads agency?
Most PPC agencies assign junior account managers who rotate between dozens of clients. At ScaleMath, every engagement includes at least 3 senior team members with direct involvement from our founder. We focus on B2B software companies, which means we understand long sales cycles, low search volumes for high-intent terms, and how to attribute pipeline, not just clicks.
What budget do I need to work with you?
Our management engagements start at 6,500 EUR/month. We typically work with clients spending between $10K and $150K/month in ad spend. If you are below that range, we can discuss a strategy engagement to help you build a foundation before scaling spend.
Do you only manage Google Ads?
No. We manage across Google Search, Google Display, YouTube, Microsoft Advertising (Bing), and LinkedIn Ads for B2B clients where LinkedIn intent targeting is relevant. Channel selection is always driven by your ICP and where your buyers actually research.
How quickly can you show results?
For accounts with existing history, we typically identify quick wins (wasted spend, keyword gaps, Quality Score improvements) within the first 30 days. Statistically significant improvements in CPL and conversion rate usually surface within 60 to 90 days. We do not promise overnight results; we promise rigorous execution tied to pipeline.
Do you require long-term contracts?
No. We do not believe in locking clients into 12-month contracts. Most engagements run month-to-month after an initial 3-month foundation period. Our incentive is performance, not contract length.
Can you help with landing page optimization too?
Yes. Paid traffic only performs as well as the landing page it hits. We provide landing page audits, conversion copy recommendations, and can work alongside your dev team or design tool to implement changes. CRO is part of every paid search engagement, not an upsell.
Stop paying for clicks that never close.
If your paid search is generating traffic but not pipeline, we can show you exactly why in a free 30-minute audit. No commitment required.
No long-term contracts. Senior team guaranteed. Engagements from 6,500 EUR/month.
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