Tactical resources on everything you need to build better – across ops, growth, and product.

You'd expect Google Docs (the go-to choice for publishers and any content team operating at scale) and WordPress (the world's leading CMS) to get along. But all too often, the process of transferring blog posts and content from Google Docs to WordPress can be long, tedious, and fraught with difficulties. We've seen it all. But…

In general, yes. There is not much value in indexing pages related to account management (including password reset pages). As such, we would generally apply a noindex on them for good measure. You are making a business decision and choosing to eliminate that page from appearing in your sitelinks from what I would presume to be…

So, AI is taking over… or is it?  Well, one thing’s for sure, based on the fact that covering this topic has been highly requested – the hype is real. Disclaimer: This post contains strong opinions from our CEO (also the person writing this disclaimer, Alex Panagis, as well as other members of our team).…

There’s no short answer aside from the usual: it depends.  Let’s face it – the cost of success in content marketing varies.  But, as a ballpark figure, content marketing costs sit anywhere between $6,000 per month for a startup, to as high as $60,000 per month (and beyond) for an enterprise business.  But having said…

One of the most common questions I get from founders is, “do you have a contractor or agency for X?” followed by, “because our current one is terrible…”.  There’s very little information and advice available on how to select and manage vendors properly. At ScaleMath, it’s safe to say we’ve seen both ends of the…

Keyword research is the foundation of producing content that drives traffic and, as a byproduct, also drives revenue.  In this extensive guide, we’ll be sharing our complete playbook on keyword research for SEO.  Note: This is a longer guide. I suggest working through it section by section.  Operationally, How Do We Do Keyword Research?  The…