In 2020, we first connected with the two founders of WP FeedBack – the company that later rebranded to Atarim – Vito & Jehrome. They had just come out of running a successful lifetime deal, common for software startups looking to validate what they’re building.
Our areas of responsibility for Atarim spanned across ops, growth, and product. Our team was closely involved in daily conversations with customers, growth strategy (and execution), and helping their engineering team build a better product.
About Atarim
Atarim is the first complete platform to collect, triage, and action tasks on your design projects. Like sticky notes on a webpage, your product UI, or ad creative, but better.
Ship your best work without the guesswork.
The Challenge
When Atarim came to us, they were fresh out of running their first lifetime deal.
The co-founders, Vito and Jehrome, had little plans beyond focusing on serving the core demographic they had attracted through this lifetime deal with the small team they had built so far.
We joined in 2019 to help WP FeedBack mature its growth, operations, and product functions across the board. At the time, no concrete plans for a rebrand had been made, and our key focus was to take what they had built so far and turn it into a sustainable business that would allow them to continue serving users.
The Solution
We implemented and executed across all three areas we help companies with (growth, ops, and product) to help Atarim both grow its WordPress market share as well as expand to a design collaboration platform beyond the WordPress ecosystem:
- Product Evolution
- Facilitated the transition from a WordPress plugin to a standalone SaaS platform
- Introduced new features based on user feedback and market research
- Streamlined the user experience to appeal to a broader market
- Helped prioritize the product roadmap to align with business goals
- Growth Strategy
- Developed and executed a comprehensive rebranding strategy
- Created targeted marketing campaigns to reach new customer segments
- Established partnerships with complementary software providers
- Implemented data-driven decision-making processes for marketing initiatives
- Operational Excellence
- Streamlined internal processes and communication
- Built scalable customer support systems
- Established metrics and KPIs to track progress
- Developed documentation and training materials for the growing team
Helping Atarim Build A Better Product with Friction Logging
A prerequisite of almost all engagements at ScaleMath is for us to become power users of a product. With that, everyone on our team participates in documenting friction.
Here’s an inside look at how we do this:
From WP FeedBack to Atarim
In February of 2021, we announced the transition of WP FeedBack to Atarim.
After a launch just 18 months earlier, spawning out of an internal need at Vito’s agency – they had iterated their way from a simple WordPress feedback plugin all the way through to a fully-fledged SaaS product with a stronger focus on improving how teams operate.
As the product and vision for WP FeedBack evolved, so have the brand’s needs.
We were no longer just a plugin, nor were we just a feedback tool.
Though the name suggested that we are exactly that: The “WP” in WP FeedBack suggested we were just a plugin, and the word “FeedBack” suggested that we’re, well, a feedback tool.
To position ourselves for these recent changes & all of our upcoming plans, we’re excited to announce that we’re also rebranding to Atarim.
Why Atarim? Great question.
The literal meaning of “Atarim” is “Websites” in Vito (one of the founder’s) native languages.
Product Messaging & Positioning
A large component of our work on the services & advisory side of ScaleMath is centered around messaging & positioning. In fact, it is one of the main areas, we also take on project-based work as companies specifically turn to us for the more complex positioning & messaging projects for B2B SaaS products, and especially developer products.
Atarim was no exception.
Besides leading them through a rebrand from WP FeedBack to Atarim (and successful domain migrations without losing traffic) – we worked with them over the course of 4 years continuously testing and updating their product’s messaging and positioning to where it is today.
Before ScaleMath: No clear value proposition.
After ScaleMath: Clear value proposition & message testing to validate that our ideal customer profile immediately understood what Atarim does.
Customer Friendly Documentation
Building a great product is only half the battle – helping users get the most out of it is just as critical. Atarim’s help center wasn’t just an afterthought; it became a key pillar of their customer experience strategy.
We helped Atarim develop a clear, structured, and user-friendly knowledge base that eliminates friction, reduces support requests, and accelerates user adoption.
Clarity Over Complexity
Technical documentation often suffers from one of two extremes: it’s either too dense for beginners or too basic for power users. We struck the right balance – making sure documentation was concise, actionable, and jargon-free, while still catering to advanced users with deeper insights.
Strategic Information Architecture
A knowledge base is only useful if people can find what they need, fast. We worked with Atarim to categorize and structure content intuitively, ensuring users could quickly navigate to:
- Getting Started guides for smooth onboarding
- Role-Specific Guides tailored to different team members
- Advanced Usage tips for power users
Beyond Static Documentation
A help center isn’t just a collection of articles – it’s an extension of the product experience. To make support more engaging and accessible, we encouraged the use of short-form video tutorials, screenshots, and interactive walkthroughs alongside traditional guides.
Reducing Support Overhead
Great documentation doesn’t just educate users – it deflects unnecessary support tickets, allowing the Atarim team to focus on higher-value interactions. By refining FAQs, troubleshooting sections, and self-service resources, we helped cut time-to-resolution and improved overall customer satisfaction.
A Living Resource, Not a Static Archive
We didn’t just build a help center and walk away. We implemented a continuous feedback loop, ensuring that as Atarim’s product evolved, so did its documentation – always aligned with user needs and real-world usage.The result? A customer-friendly, self-serve knowledge base that enhances onboarding, reduces friction, and empowers users to make the most of Atarim – without having to open a support ticket.
As a part of this, we also produced video tutorials to complement the documentation. Example below:
Video Case Study Interviews
How Blue Pig Web Solutions Streamlined Their Operation
Case studies are one of the most powerful ways to showcase real-world impact – and we knew that Atarim’s success with Blue Pig Web Solutions deserved more than just a testimonial.
When this is the case, we encourage companies to strategically develop and produce a compelling video case study, highlighting how Blue Pig Web Solutions transformed its workflow, eliminated inefficiencies, and scaled its operations with Atarim.
Why We Created This Video
Traditional case studies often rely on written content alone, but video storytelling creates a far more engaging and credible narrative. By capturing real user experiences and pain points – directly from their founder, Alex Christensen – this interview adds a human element that builds trust and relatability among potential customers evaluating Atarim.
What This Case Study Achieves
- Showcases Real-World Efficiency Gains – the Blug Pig Web’s shift from fragmented tools such as Slack and Trello to Atarim’s centralized workflow is a prime example of how agencies can eliminate bottlenecks.
- Addresses Common Pain Points – Many agencies struggle with client communication and project management. the Blue Pig Web’s journey demonstrates how Atarim solves these challenges in a tangible way.
- Validates Atarim’s Features in Action – Instead of just listing features, the video illustrates how Atarim integrates seamlessly with tools like Slack and streamlines Blug Pig Web’s end-to-end web design process.
- Builds Trust Through Authenticity – Prospective users don’t just hear Atarim claim its value – they see another agency benefiting from it firsthand.
Our Role in Making This Video Effective
Beyond simply producing the video, we worked with Atarim to ensure that:
- The right narrative structure was in place – focusing on pain points, solutions, and measurable impact.
- Concise, engaging editing kept the video dynamic and easy to digest.
- Strategic distribution to maximize its reach across the Atarim website, social channels, and targeted campaigns to turn this case study into a high-performing marketing asset.
The result? A compelling, conversion-driving case study that not only demonstrates Atarim’s impact on Blue Pig Web but also serves as a persuasive story for agencies seeking a smarter way to manage web projects and client collaboration.
How Seahawk Media Uses Atarim for a Team of 70+
A great case study isn’t just about telling a success story – it’s about showing it in a way that resonates, engages, and converts. That’s why we worked with Atarim to create a video case study featuring Seahawk Media, turning their experience into a powerful marketing asset.
Seahawk Media, a global WordPress agency, scaled from a two-person team to over 70 employees, handling everything from $500 website rebuilds to six-figure enterprise projects. With an ever-growing client base, they needed a way to streamline communication, reduce project delays, and improve collaboration with both technical and non-technical clients – which is where Atarim became a game-changer.
Why We Created This Video
- Turning raw insights into a compelling story – Instead of simply sharing Seahawk’s experience, we structured a clear, results-driven narrative that demonstrates Atarim’s real-world impact on their workflow.
- Making the benefits tangible – We distilled key takeaways from the conversation into a concise, engaging format, focusing on the measurable improvements Atarim brought to Seahawk’s operations.
- Creating an evergreen marketing asset – The final video wasn’t just a case study – it was designed as a conversion tool, optimized for Atarim’s sales funnel, website, and social media distribution.
How We Made This Video Effective
Beyond simply producing the video, we ensured:
- Strategic storytelling – Highlighting how Atarim saved Seahawk hours per project, eliminated communication friction, and enabled them to scale faster.
- Concise and high-impact messaging – Keeping the focus on the specific pain points, solutions, and quantifiable results that matter most to potential Atarim users.
- Optimized for distribution – Making the video digestible, shareable, and conversion-focused – ensuring it could be leveraged across multiple channels for maximum reach.The result? A high-performing video case study that not only showcases Atarim’s success with SeaHawk but also serves as a persuasive marketing tool – helping agencies of all sizes see why visual collaboration is no longer optional – it’s essential.
How Studio 117 Creative Makes Project Approval Easy for Clients
A strong case study doesn’t just showcase results – it demonstrates them in a way that resonates with future customers. That’s exactly why we worked with Atarim to produce a video case study featuring Studio 117 Creative, capturing how Atarim transformed their workflow into a streamlined, scalable system.
Studio 117 Creative is a WordPress agency specializing in web design, development, and ongoing site maintenance. For their team, the biggest challenge wasn’t just building sites – it was managing client feedback efficiently, reducing endless email threads, and eliminating miscommunications.
Why We Created This Video
- Showcasing real-world process transformation – Instead of a generic testimonial, this case study visually demonstrates how Studio 117 replaced scattered communication with a structured, seamless feedback system.
- Making the benefits tangible – We structured the video to clearly highlight the before-and-after impact of Atarim, showing how Studio 117 cut down time spent chasing feedback, improved client experience, and optimized project workflows.
- Creating an evergreen marketing asset – More than just a case study, this video was built as a high-converting tool that Atarim could use across its website, social media, and sales funnels to educate and persuade potential customers.
How We Made This Video Effective
Beyond just production, we ensured:
- Clear, results-driven storytelling – Breaking down Studio 117’s workflow before Atarim, the challenges they faced, and the efficiency gains they achieved after implementation.
- Concise and high-impact messaging – Focusing on the exact pain points Atarim solved – from eliminating chaotic feedback loops to enhancing client satisfaction with a structured revision process.
- Optimized for distribution – Structuring the video to be digestible, shareable, and tailored for maximum engagement across multiple platforms.The result? A high-performing case study video that not only illustrates Studio 117’s success with Atarim but also serves as a powerful marketing tool – helping agencies of all sizes see why a visual feedback system isn’t just an upgrade but a necessity.
Partnerships
Expanding Atarim’s Reach with BaseKit
Atarim’s evolution from a WordPress-specific tool to a comprehensive solution for web agencies, freelancers, and enterprises wasn’t accidental – it was the result of carefully cultivated partnerships that expanded its market reach and strengthened its product offering. One such key partnership was with BaseKit, a leading website-building platform designed for small businesses and agencies.
To highlight the impact of this collaboration, we worked with Atarim to produce a video interview with BaseKit’s CEO, Simon Best, diving into how BaseKit and Atarim align in streamlining website creation, improving client collaboration, and unlocking new revenue opportunities for agencies.
Why This Partnership Matters
- Bridging the gap for agencies – Many agencies struggle to balance high-complexity, high-budget WordPress builds with more affordable, repeatable website solutions for smaller clients. BaseKit provides a lightweight, scalable alternative for projects where WordPress is overkill.
- Closing the feedback loop – While BaseKit simplifies site creation, Atarim ensures smooth client collaboration, eliminating inefficient email chains and meetings. This partnership empowers agencies to deliver projects faster and with greater clarity.
- Unlocking new markets – BaseKit’s presence in the telecom, hosting, and enterprise space aligns with Atarim’s broader vision, extending its reach beyond the traditional WordPress ecosystem.
How We Made This Video a Powerful Asset
- Positioned the integration as a game-changer – Educating agencies on why and how to incorporate BaseKit into their workflows alongside Atarim.
- Distilled key takeaways – Showcasing how agencies can expand their service offerings, increase profitability, and streamline operations.
- Created an evergreen marketing tool – Optimized for use across Atarim’s website, social media, and sales funnel to drive awareness and adoption of the BaseKit integration.The result? A strategic content piece that not only reinforces Atarim’s positioning as a leader in agency collaboration but also demonstrates the tangible value of its growing partner ecosystem.
Strengthening Atarim’s Offering with Dollie
Atarim’s ability to scale beyond WordPress and serve agencies, enterprises, and freelancers more effectively is directly tied to the strength of its partnerships. One such key collaboration has been with Dollie, a powerful growth platform designed to help agencies seamlessly manage WordPress hosting, automate site management, and scale recurring revenue.
To highlight the impact of this integration, we worked with Atarim to produce a video conversation with Dollie’s co-founder, Bowe Frankema, exploring how Dollie and Atarim together create a streamlined, scalable agency workflow.
Why This Partnership Matters
- Bridging the gap in agency workflows – Dollie provides a centralized hub for hosting, site management, and automation, while Atarim ensures seamless client collaboration, feedback collection, and task management. The integration eliminates fragmented tools, giving agencies a true all-in-one solution.
- Helping agencies unlock predictable, recurring revenue – Unlike traditional reseller hosting models, Dollie flips the script, enabling agencies to own the revenue and brand experience. Combined with Atarim’s streamlined workflows, agencies can scale efficiently without adding overhead.
- Empowering agencies with automation and AI-driven insights – Dollie doesn’t just simplify hosting – it automates reporting, improves site monitoring, and integrates with AI-powered productivity tools. The partnership ensures faster feedback loops, reduced bottlenecks, and greater visibility across projects.
How We Made This Video a Powerful Asset
- Positioned the integration as a must-have for growth-focused agencies – Clearly demonstrating why agencies should rethink their hosting, site management, and collaboration processes.
- Showcased real-world benefits – Highlighting how Dollie’s automation and hosting control panel + Atarim’s visual collaboration create an unmatched agency workflow.
- Optimized for reach and impact – Ensuring the video could be used across Atarim’s website, social channels, and sales funnels to drive adoption of the integration.
Results
Beyond WordPress, Into New Frontiers
Our strategic work with Atarim played a pivotal role in shifting its market positioning – moving beyond the WordPress ecosystem and into the larger web design and development space.
This expansion allowed Atarim to:
- Successfully transition from WordPress-only to a broader market, opening the door to a wider audience of agencies, freelancers, and enterprises.
- Penetrate new market segments, increasing its relevance and adoption among agencies working with diverse website platforms.
- Establish a presence in the enterprise sector, bringing Atarim into the toolkits of larger, high-value clients.
- Secure critical investment, including seed and Series A funding, to accelerate growth and continue innovating.
Product Transformation: From Plugin to Industry-Leading SaaS
Beyond market positioning, we worked with Atarim to refine its product messaging, improve feature adoption, and showcase its competitive edge. The results?
- Launched a fully-fledged SaaS platform with an enhanced feature set tailored to agency and enterprise needs.
- Increased user satisfaction scores, ensuring customers saw tangible value in Atarim’s platform.
- Reduced customer churn, strengthening retention by improving onboarding, user experience, and educational resources.
- Drove higher feature adoption, making Atarim an indispensable part of agency workflows.
Business Growth: Scaling Revenue, Team, and Strategic Partnerships
Atarim’s rapid expansion didn’t just impact the product – it directly translated into business growth and financial success. Over the course of our partnership, Atarim achieved:
- A fivefold expansion in team size, growing from 5 to 25+ team members to support increased demand.
- Strategic partnerships with major industry players, including HubSpot, opening doors to co-marketing, integrations, and new customer acquisition channels.
- Established strong recurring revenue streams from enterprise clients, ensuring long-term sustainability and profitability.
At ScaleMath, we don’t just focus on visibility – we focus on measurable business impact.
Atarim’s transformation into a market-leading SaaS platform is a testament to the power of strategic partnerships, precise positioning, and execution that drives real growth.
Through targeted content, product marketing, and industry collaboration, we’re proud to have helped Atarim not only scale its revenue but also to secure investment, expand its audience, and build a product that agencies & enterprise brands rely on every day.
