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All Resources301 vs. 302 Redirects for SEO: the differences & when to use them?
You’ve probably heard of HTTP redirects, but do you know the difference between 301 and 302 redirects? Do you know when to use them and how they affect your SEO? If not, you’re missing out on a crucial aspect of web development and optimization. HTTP redirects are a way of telling web browsers and search…
Google Search Console “Not Found (404)” Error
Received yet another Google Search Console “Not Found (404)” error email and decided today’s the day to make sure you’re addressing these issues the right way? You’ve come to the right place. 😅 What Is a Not Found (404) Error? A Not Found (404) error indicates that the web page you’re trying to reach was…
Bucket Brigade in Copywriting: What Is It & How To Use It
Bucket brigades can make your content irresistible. In fact, if you know how to use it, it will not only separate you from competitors but also allow you to: …all of which will get you to rank high on Google. In this post, you’ll discover everything about a bucket brigade and how we use it…
Should you no index account, login, and registration pages?
In general, yes. There is not much value in indexing pages related to account management (including password reset pages). As such, we would generally apply a noindex on them for good measure. You are making a business decision and choosing to eliminate that page from appearing in your sitelinks from what I would presume to be…
The Role of AI in Content & SEO – Our Current View
So, AI is taking over… or is it? Well, one thing’s for sure, based on the fact that covering this topic has been highly requested – the hype is real. Disclaimer: This post contains strong opinions from our CEO (also the person writing this disclaimer, Alex Panagis, as well as other members of our team).…
How Much Does Content Marketing (Actually) Cost?
There’s no short answer aside from the usual: it depends. Let’s face it – the cost of success in content marketing varies. But, as a ballpark figure, content marketing costs sit anywhere between $6,000 per month for a startup, to as high as $60,000 per month (and beyond) for an enterprise business. But having said…
Our Growth Resources
All ResourcesTo Hyphenate Or Not? Here’s When & How
What do the WordPress default editor, a 15th-century printing press, and correct punctuation all have in common? The answer is – the hyphen. First used in 1455 by Johannes Gutenberg of Mainz, Germany, when creating his movable-type printing press (after whom the WordPress Gutenberg editor is named), the humble hyphen seems innocuous. Yet, it can trip…
Justin Arnold
September 16, 2024
Competitor Comparison Landing Pages (Rank & Convert)
SaaS companies often take two approaches to competitor comparison landing pages: When software companies don’t create comparison landing pages, they’re at the mercy of their competitors, dictating the narrative for prospects. And suppose you do have a competitor comparison page that fails to draw a true (yet fair) comparison. In that case, you can’t create the narrative…
Justin Arnold
September 5, 2024
Is AI A Good Starting Point? Generative AI – The Easy Way Out
Staring at a blank page is tough. You know you need to start, but don’t know where to start. Whether you’re writing high-touch copy for your homepage or content for a blog post, the staring quickly turns into guilty procrastination. Well, I have great news for you. There’s a new, shiny solution. A button that can generate your…
Alex Panagis
August 8, 2024
How to Create a SaaS Content Strategy To (Actually) Get Users
Typically, SaaS content strategies are centered around top-of-the-funnel topics that (at best) generate marketing-qualified leads. And that’s assuming the topics chosen are relevant. This is common among both in-house content folks and service operators in the industry – even though the latter should, in our view, primarily exist to create content that generates quantifiable results.…
Alex Panagis
April 5, 2024
