ScaleMath Blog – Growth

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  • 301 vs. 302 Redirects for SEO: the differences & when to use them?

    You’ve probably heard of HTTP redirects, but do you know the difference between 301 and 302 redirects? Do you know when to use them and how they affect your SEO? If not, you’re missing out on a crucial aspect of web development and optimization. HTTP redirects are a way of telling web browsers and search…

    Justin Arnold

    October 1, 2023

  • Google Search Console “Not Found (404)” Error

    Received yet another Google Search Console “Not Found (404)” error email and decided today’s the day to make sure you’re addressing these issues the right way? You’ve come to the right place. 😅 What Is a Not Found (404) Error? A Not Found (404) error indicates that the web page you’re trying to reach was…

    Justin Arnold

    September 10, 2023

  • Bucket Brigade in Copywriting: What Is It & How To Use It

    Bucket brigades can make your content irresistible. In fact, if you know how to use it, it will not only separate you from competitors but also allow you to: …all of which will get you to rank high on Google. In this post, you’ll discover everything about a bucket brigade and how we use it…

    Justin Arnold

    July 3, 2023

  • Should you no index account, login, and registration pages?

    In general, yes. There is not much value in indexing pages related to account management (including password reset pages). As such, we would generally apply a noindex on them for good measure. You are making a business decision and choosing to eliminate that page from appearing in your sitelinks from what I would presume to be…

    Alex Panagis

    June 25, 2023

  • The Role of AI in Content & SEO – Our Current View

    So, AI is taking over… or is it?  Well, one thing’s for sure, based on the fact that covering this topic has been highly requested – the hype is real. Disclaimer: This post contains strong opinions from our CEO (also the person writing this disclaimer, Alex Panagis, as well as other members of our team).…

    Alex Panagis

    March 8, 2023

  • How Much Does Content Marketing (Actually) Cost?

    There’s no short answer aside from the usual: it depends.  Let’s face it – the cost of success in content marketing varies.  But, as a ballpark figure, content marketing costs sit anywhere between $6,000 per month for a startup, to as high as $60,000 per month (and beyond) for an enterprise business.  But having said…

    Alex Panagis

    February 15, 2023