Tactical resources on everything you need to build better – across ops, growth, and product.

Attribution in marketing is an endless chase.  Of the dozens of companies I’ve had the pleasure of working with 1:1 – and others I’ve met along the way – every single one has struggled with attributing specific growth initiatives to the results that they’re getting. This leads them to:  The long-term outcome of this is…

So, you run a software company that integrates with other software products, and want to make the most of those integrations? 😄 In other words: Welcome to the right place to build & grow your SaaS. 🤝 So, let’s get to it… Setting The Right Expectations For Your Integrations: You Are Not Another Zapier. Integrations aren’t…

You’ve probably heard of HTTP redirects, but do you know the difference between 301 and 302 redirects? Do you know when to use them and how they affect your SEO? If not, you’re missing out on a crucial aspect of web development and optimization. HTTP redirects are a way of telling web browsers and search…

Received yet another Google Search Console “Not Found (404)” error email and decided today’s the day to make sure you’re addressing these issues the right way? You’ve come to the right place. 😅 What Is a Not Found (404) Error? A Not Found (404) error indicates that the web page you’re trying to reach was…