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All ResourcesTo Hyphenate Or Not? Here’s When & How
What do the WordPress default editor, a 15th-century printing press, and correct punctuation all have in common? The answer is – the hyphen. First used in 1455 by Johannes Gutenberg of Mainz, Germany, when creating his movable-type printing press (after whom the WordPress Gutenberg editor is named), the humble hyphen seems innocuous. Yet, it can trip…
Competitor Comparison Landing Pages (Rank & Convert)
SaaS companies often take two approaches to competitor comparison landing pages: When software companies don’t create comparison landing pages, they’re at the mercy of their competitors, dictating the narrative for prospects. And suppose you do have a competitor comparison page that fails to draw a true (yet fair) comparison. In that case, you can’t create the narrative…
Is AI A Good Starting Point? Generative AI – The Easy Way Out
Staring at a blank page is tough. You know you need to start, but don’t know where to start. Whether you’re writing high-touch copy for your homepage or content for a blog post, the staring quickly turns into guilty procrastination. Well, I have great news for you. There’s a new, shiny solution. A button that can generate your…
How to Create a SaaS Content Strategy To (Actually) Get Users
Typically, SaaS content strategies are centered around top-of-the-funnel topics that (at best) generate marketing-qualified leads. And that’s assuming the topics chosen are relevant. This is common among both in-house content folks and service operators in the industry – even though the latter should, in our view, primarily exist to create content that generates quantifiable results.…
Does self-reported attribution work? Here’s what you need to know.
Attribution in marketing is an endless chase. Of the dozens of companies I’ve had the pleasure of working with 1:1 – and others I’ve met along the way – every single one has struggled with attributing specific growth initiatives to the results that they’re getting. This leads them to: The long-term outcome of this is…
How To Make The Most of Your SaaS Integration Pages
So, you run a software company that integrates with other software products, and want to make the most of those integrations? 😄 In other words: Welcome to the right place to build & grow your SaaS. 🤝 So, let’s get to it… Setting The Right Expectations For Your Integrations: You Are Not Another Zapier. Integrations aren’t…
Our Growth Resources
All ResourcesWhat is a Good Monthly Churn Rate? Industry Benchmarks
Your churn rate is the heartbeat of your subscription business – ignore it, and you might find yourself flatlining before you scale. For SaaS companies, churn isn't just a number. It’s a reflection of your product’s value, your ability to retain customers, and, ultimately, your long-term viability. A high churn rate means your growth is…
Justin Arnold
March 1, 2025
What Is A Good Waitlist Conversion Rate? (And How to Run A Waitlist)
Waitlists. They’re either a growth lever – or a black hole where leads go to die. Done right, a waitlist builds anticipation, creates a sense of exclusivity, and primes people to convert the moment they’re given access. Done wrong? It’s just a glorified holding pen where potential customers cool off, forget about you, and move…
Justin Arnold
February 26, 2025
The 6 SEO Audit Tools Trusted from Startup to Enterprise
If you’re like most people, the concept of an “audit” makes you cringe. But if you’re an SEO professional – or the self-appointed person responsible for a website – you also know it’s an essential part of working with sites, especially as they grow to hundreds, if not thousands, followed by tens of thousands of pages. …
Naman Singhal
January 24, 2025
How to Write Great Blog Post Introductions (and why most are bad)
The headline sells clicks, but an introduction sells the read. And we see so many good writers making the same old mistakes. I clearly remember the early days of optimizing content for Google over twenty years ago (yes, I really have been part of this industry for that long!). Back then many content writers felt…
Justin Arnold
October 19, 2024
