ScaleMath Brand Guidelines
Resources for presenting the ScaleMath brand consistently and professionally.
Naming
“ScaleMath” is a single word, always spelled with a capital “S” and a capital “M”. When referring to dedicated releases from ScaleMath, we ask that you capitalize them as proper nouns (e.g., “ScaleMath Academy”).
Usage
Provide plenty of space around ScaleMath assets. Make them big or make them small (smaller is preferred), but give them room to breathe. They shouldn’t feel cramped or cluttered.
ScaleMath wordmark
The ScaleMath wordmark should be used in all references to ScaleMath as space allows. Monochrome usage is preferred, using the brand colors listed below.
ScaleMath Logo
For tight layouts or logo-only grids, the ScaleMath logomark is a concise way to refer to ScaleMath. Use with good judgment for your audience, as the ScaleMath wordmark has stronger brand recognition.
ScaleMath Icon
When referring to ScaleMath as a company, such as on social media, or where a “chip” design is required, it is acceptable to use this stylized icon with an appropriate corner radius.
Colors
Comfortable against light and dark backgrounds, ScaleMath’s primary brand color is a subtle desaturated blue. The following light and dark accents are preferred for monochrome wordmark usage, while the gradient background color is typically reserved for special circumstances.
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