Product-led growth is used by companies like Slack, Zoom, Cal.com, and countless others.
So, what is it?
In short, product-led growth (PLG) is the strategy of using your product as the main method to acquire, activate, and retain customers.
If you’ve used any of the companies mentioned above, you’ll have seen this happen first-hand.
You didn’t have to request a demo with sales.
You just started using the product for free and have the choice to upgrade when it is ready.
In a world where people are getting sick of seeing companies hide their pricing and make users jump through complex sales processes to understand how to upgrade to a paid plan – it’s easy to see this take off.
Software companies that take advantage of product-led growth do so by offering a part of their product to users for free (freemium) or as a part of a free trial. If designed well, the result is that the incentive to upgrade becomes a natural next step after achieving a meaningful outcome from the free plan or from the free trial.
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