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  • How To Leverage SaaS Customer Review Sites

    How To Leverage SaaS Customer Review Sites

    As a customer, the first thing you’ll probably do before you press that “Buy Now” button is to check online reviews… …and you’re not alone. In fact, 95% of customers read online reviews before buying a product. B2B buyers considering an investment into SaaS products aren’t any different – since most SaaS solutions can have…

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  • Bucket Brigade in Copywriting: What Is It & How To Use It

    Bucket Brigade in Copywriting: What Is It & How To Use It

    Bucket brigades can make your content irresistible. In fact, if you know how to use it, it will not only separate you from competitors but also allow you to: …all of which will get you to rank high on Google. In this post, you’ll discover everything about a bucket brigade and how we use it…

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  • How To Move Google Docs to WordPress (Our Process)
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    How To Move Google Docs to WordPress (Our Process)

    You’d expect Google Docs (the go-to choice for publishers and any content team operating at scale) and WordPress (the world’s leading CMS) to get along. But all too often, the process of transferring blog posts and content from Google Docs to WordPress can be long, tedious, and fraught with difficulties. We’ve seen it all. But…

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  • Should you no index account, login, and registration pages?

    Should you no index account, login, and registration pages?

    In general, yes. There is not much value in indexing pages related to account management (including password reset pages). As such, we would generally apply a noindex on them for good measure. You are making a business decision and choosing to eliminate that page from appearing in your sitelinks from what I would presume to be…

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