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Search Intent – What Is It and Why It Matters In SEO
Search intent is one of the most important things that you need to keep in mind when writing content. If you don’t address the reader’s search intent, not only are you wasting the reader’s time but your own as well. Your articles simply aren’t going to rank as well. Google pays close attention to search…
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SEO Content Strategy – How To Produce Content That Converts
Tired of investing in content that doesn’t drive revenue? You’ve come to the right place. SEO & content can be an incredible investment into what ultimately (when done right) becomes the best scalable customer acquisition channel there is. But, in a competitive vertical (which is very much the case for most these days), it’s can…
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Bounce Rate – What It Is, Why It Matters & How You Can Improve It
In short, bounce rate is the percentage of visitors that land on a page without taking any further action (whether that’s not clicking through to another page, not subscribing, nor adding an item to their cart). All in all, it’s a good metric to measure user engagement with content. But we wouldn’t be ScaleMath if…
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Content Marketing Strategy – The Complete Guide for SaaS Companies
Content marketing has grown so popular, I might even go as far as to say that the majority of companies out there have managed to commoditize it. There’s more low-quality content, noise, and copycat content than ever. And when looking at businesses running marketing with little to no success, it’s clear that they tie increased…
