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Competitor Comparison Landing Pages (Rank & Convert)
SaaS companies often take two approaches to competitor comparison landing pages: When software companies don’t create comparison landing pages, they’re at the mercy of their competitors, dictating the narrative for prospects. And suppose you do have a competitor comparison page that fails to draw a true (yet fair) comparison. In that case, you can’t create the narrative…
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What is Net Revenue Retention & How to Calculate It
Growing fast is great, but growing sustainably is even better. And a cornerstone of sustainable growth is being able to retain and grow revenue from your existing customer base. To achieve this, monthly recurring revenue (MRR) alone is not a great KPI. So, here’s why you should already be using net revenue retention, or start…
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Is AI A Good Starting Point? Generative AI – The Easy Way Out
Staring at a blank page is tough. You know you need to start, but don’t know where to start. Whether you’re writing high-touch copy for your homepage or content for a blog post, the staring quickly turns into guilty procrastination. Well, I have great news for you. There’s a new, shiny solution. A button that can generate your…
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Dogfooding: Why It’s Fundamental To Building Great Products
At ScaleMath, we work very closely with all the companies in our advisory to deliver the world’s best customer experiences. This is a big commitment and an ongoing battle, yet it remains a core part of what we do. We only work with companies that desire excellence as we do because we believe it’s the…
